“Game, set from scratch:” Building successful insight teams

This session will look at the lessons learned through setting up two client side insight teams in quite differing organizations. How should teams be positioned and structure. What is the role for agencies in the early days? What does year one look like compared to year three plus? What are the principles and practices for success? Managing stakeholder (im)maturity versus team capability. The lesson learned and shared in this session will be valuable for both those at the start and well set in their own insight journeys.

Key takeaways:

  1. Factors to consider in setting up a client side team.
  2. What is the best business environment and culture for success.
  3. What not to do, some pitfalls to avoid.

Case Study Consumers Presentation by End-Client


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