Digitizing discovery: Understanding the challenges and opportunities that insight leaders face with digital insight

Room 5 | 10:45 am - 11:15 am | Wednesday, May 3, 2023

Digital insight has established its place in the needs of brands’ insight teams. Automation and remote approaches are now common currency. Self-service platforms, data analytics, AI and agile research approaches are threaded through the work that brands are doing. But this changed landscape and approach isn’t static – rather one of constant evolution. A landscape impacted by and informed by the world at large. Which makes digital insight and particularly establishing its role in brands research one that also constantly evolves.

Discover.ai set out to understand how brands are dealing with this change – informed by a series of in-depth conversations with insight leaders in key brands, alongside our own investigation into the intersections of research and digital needs. We’ll be sharing back findings that capture the potential and the pitfalls of digitizing discovery, both in its place within brands insight needs, but also how it aligns and plays with more traditional research methods – identifying and bringing life to some of the key challenges insight teams face today.

Key takeaways:

1. Understand the challenges and opportunities of establishing digital insights in a brands research toolkit.
2. Understand the ‘new flexes’ emerging as the unicorn skill sets in this evolving landscape.
3. Hear in depth perspectives on the realities of working with digital insight, both alone and as part of the mix with traditional research approaches.