COVID’s impact on purchasing emotions towards hygiene and disinfecting products

Room 1 | 12:15 pm - 12:45 pm | Wednesday, May 3, 2023

OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to identify if these variances will be long-term. Qualitative research was conducted with commercial buyers of cleaning and disinfecting products to obtain deeper insights on buying habits, understand the B2B journey and take a deep look at disinfecting moving forward.

Key takeaways:

  1. Understand how COVID impacted and changed the way disinfecting is viewed.
  2. Learn how brand drove decisions during the toughest days of the pandemic.
  3. Learn how qualitative research is used to reach specialized B2B decision-makers.

B2B Case Study Presentation by Supplier


More sessions

See all sessions

How AI can deliver innovation your customers really want

Black Swan Data’s end-to-end innovation platform is rewriting the rule book for consumer-led new product development. Join Camilla Carson to learn how Black Swan Data harnesses the power of artificial [...]


Case study of Carat: Revealing the world’s most emotionally intelligent brands through AI-powered mass qual

DVJ Insights and Carat have collaborated to reveal the world’s most emotionally intelligent brands by using mass qual techniques to holistically measure people’s experiences and emotions, spanning the importance of [...]


The new rules of engagement: Influence and impact in a hybrid world

The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers [...]