ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat

Room 1 | 1:45 pm - 2:15 pm | Wednesday, May 3, 2023

Room 3 | 10:45 am - 11:15 am | Thursday, May 4, 2023

ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The potential for survey farms and nefarious characters to utilize AI, like ChatGPT, to infect data collection is a very real and existential threat to the broader market research industry. From spoofing open ended questions to arming “level up” respondents with anecdotal knowledge to game survey data, AI is poised to disrupt data collection in ways completely unexpected.

Or is it?

In this segment, we will deep-dive into the threat this poses for data quality, and steps we can all take to mitigate that risk. The team at IRT has been hard at work understanding these threats, not only to buttress IRT’s groundbreaking technology, DTECT, but to gain a broader understanding of this very new world that we are all poised to be living in regarding AI and its effect on data collection.

Key takeaways:

Ben Coats (CTO IRT) and Luke Bothwell (Product Director, Quest Mindshare) will explore the various ways that ChatGPT is infecting data collection, different trends and rhythmic signatures that AI induced data can reveal and give attendees real actionable advice for how to mitigate the ChatGPT phenomena within their data collection activities.

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