In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and not challenging the trade offs of different methodologies. But what if it could be different? And what if we could show you how?
Blending quantitative and qualitative methodologies allows you to view the real people and human stories behind your numbers. There’s no need to compromise on the pros and cons of each method. You can understand, holistically, how to drive business growth, without having to focus exclusively on a statistic or exclusively on an opinion. They both should feed into each other, in one place, to power your decision making.
Using a timely and topical study run in the lead up to this event, Attest’s VP Customer Success, Sam Killip, and Principal Product Manager, Vanessa West, will share:
By removing compromise, you can unlock efficiencies, build confidence and reduce time to impact. The result? Trailblazing change within your organization.
Nowadays people can express their opinions in different places, both physical or digital environments, speaking to a friend in a café or interacting with a social media page and even [...]
Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]
Brands have always looked to categorize their consumers through persona targeting, but typically only do so using quantitative and very limited qualitative data. This leads to target audiences being defined [...]