Bogey to birdie: The positive impact of COVID-19 on the changing golf industry

Room 3 | 11:30 am - 12:00 pm | Thursday, May 4, 2023

For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses went out of business. Those running public and private golf courses were scrambling to attract and retain golfers.

The onset of the pandemic changed the trajectory of this industry. New golfers flocked to courses, driven by the opportunity to get out of their homes during lockdowns and the need for outdoor exercise and activity.

Now that COVID-19 is largely in the rear-view mirror, what is happening in this area? How can golf course operators retain players and keep the momentum going? How can equipment companies take advantage of this opportunity? OvationMR teams up with Pellucid Corp, the preeminent consultant to the golf industry to provide answers and insight into these questions.

OvationMR conducts primary research among consumers regarding their sports participation activity, including playing golf. An online survey is being executed with fresh results to be presented at The Quirk’s Event – Chicago in March 2023.

Key takeaways:

1. Learn how the pandemic impacted the golf course business.
2. Understand how marketing research was used to help shape learning for the industry.
3. Identification of the key factors associated with attracting and retaining golfers.