Beyond storytelling: Creating an insight-driven culture

Room 3 | 12:15 pm - 12:45 pm | Thursday, May 4, 2023

For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of a culture that is truly customer-centric and thrives on making decisions informed by insight. To achieve this, researchers have to be more than good storytellers or compelling presenters. They must be culture and community builders, creating the fabric and rituals that drive informed decisions, even when they aren’t in the room.

Join this panel of senior clients moderated by Lucy Davison of Keen as Mustard for an open, honest discussion about how insight-driven cultures are built, the tactics that researchers can use to aid such an endeavor, and the real challenges to be faced along the way.

Key takeaways:

  1. The path to creating consumer centricity within your organization.
  2. Ideas for tactics that work to get impact.
  3. Lessons from the coal face of what to avoid.

B2B Best Practices Joint Presentation


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