Room 3 | 2:30 pm - 3:00 pm | Wednesday, May 3, 2023
Delivering the experiences your consumers want is not easy as said. Intense competition and plethora of delivery channels make it very challenging for decision makers to take GTM decisions. Be it advertising, packaging, product launches or online experiences, knowing what would work and not work; what would consumers like and not like; having such predictive and actionable insights is an understand problem for big brands. And the reason is very evident: Traditional Ways of Doing Research.
Traditional ways take weeks to deliver insights that are not even actionable. Brands that want to be dynamic and relatable to their consumers are moving away from traditional research are adopting online research platforms that give them the scale and agility of decision making.
Moreover, players like Entropik with their AI-powered platforms are adding the missing element of “Human Experience” to Consumer Experience. With AI technologies that can accurately measure the emotions, attention and engagement levels of consumers. To test media, digital and shopper experiences and go to market with confidence that these experiences will work.
In this session, we will learn how research is the most critical piece in planning experiences. Going a step ahead to understand the subconscious engagement of your customers using voice tonality, sentiment analysis, and facial coding.
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial & Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]
In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can [...]