Room 3 | 4:00 pm - 4:30 pm | Wednesday, May 3, 2023
Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods are not fast or sensitive enough to guide real-time adjustments.
Everything related to the launch — promotion, pricing, distribution, experience — affects how consumers value the product. By focusing on value as the key measure of success, companies can track progress more accurately and fine-tune their post-launch tactics with greater confidence. This approach turns tracking from just an evaluation tool into a powerful driver of action.
At Pernod Ricard, social listening is at the heart of our consumer centric strategy. In order to follow the evolution of the performance of our brands and products online, seven brand [...]
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
Generative AI, hybrid work, insights democratization, human centricity. These are just a few of the current hot topics in the insights industry. But what opportunities and challenges do they bring? [...]