Digitizing discovery: Understanding the challenges and opportunities that insight leaders face with digital insight
Digital insight has established its place in the needs of brands’ insight teams. Automation and remote approaches are now common currency. Self-service platforms, data analytics, AI and agile research approaches [...]
Wednesday | 10:45 am - 11:15 am | Room 5
Insight storytelling: Creating ideas that stick
The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their [...]
Wednesday | 10:45 am - 11:15 am | Room 2
Let’s talk about market research purchasing plans in 2024
We prepared a case study based on our internal research using our global B2B panel. It mainly focused on gaining insights into how companies are planning to use their market [...]
Thursday | 1:45 pm - 2:15 pm | Room 4
Predictive AI goes to the Super Bowl
Quilt.AI has developed a fine-tuned an advertising analysis machine learning system, that allows the prediction of ad performance across standardized evaluative criterion. In addition, they have layered it against a [...]
Wednesday | 3:15 pm - 3:45 pm | Room 5
Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating Millennial moms and dads
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Thursday | 10:00 am - 10:30 am | Room 3
Sustainability: What does it even mean today?
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
Wednesday | 1:45 pm - 2:15 pm | Room 3
Understanding consumer choices in a cost of living crisis
Its hard to escape that the U.K. is in the midst of a cost of living crisis just after life had returned to normal post pandemic, so consumers are making [...]
Thursday | 2:30 pm - 3:00 pm | Room 5
Understanding the future of series
Television series have become a dominant art form of the 21st century. But with seemingly infinite options to choose from, how can your series (and platform) stand out from the [...]
Thursday | 3:15 pm - 3:45 pm | Room 5
Women talk 9.7x more about packaging, but men want to look cool: How text analysis reveals what your choice of vape says about you…
Brands have always looked to categorize their consumers through persona targeting, but typically only do so using quantitative and very limited qualitative data. This leads to target audiences being defined [...]
Wednesday | 1:45 pm - 2:15 pm | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200