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2023 Consumer insights from user generated content

In the world of the digital revolution, consumers are not only users of digital assets but also creators of new digital content. On the other hand, consumer knowledge and awareness [...]

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Wednesday | 10:00 am - 10:30 am | Room 3

7 facts about humans that will change the way you do research

Human beings are not rational. In fact, a lot of the time when they make decisions they are not even thinking consciously. In a world that is getting faster, more [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 5

Better together: How market research and UX research support product and service development

User experience (UX) research and market research are two important disciplines that are often used in conjunction to inform the design of products and services. Both fields aim to provide [...]

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Thursday | 12:15 pm - 12:45 pm | Room 1

Breaking the mould: How blending methodologies will ignite your growth in 2023

In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]

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Wednesday | 10:45 am - 11:15 am | Room 1

From clicks to conversions: The role of image optimization in e-commerce success

Why do images matter so much in e-commerce? According to MIT research, the brain processes an entire image in just 13 milliseconds, often unconsciously filling in missing pieces to aid recognition. [...]

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Thursday | 11:30 am - 12:00 pm | Room 1

How AI can deliver innovation your customers really want

Black Swan Data’s end-to-end innovation platform is rewriting the rule book for consumer-led new product development. Join Camilla Carson to learn how Black Swan Data harnesses the power of artificial [...]

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Wednesday | 10:00 am - 10:30 am | Room 5

Humour: The deadly serious role it can play in market research

Humour is something not readily associated with market research. As researchers we strive to create balanced, precise and unbiased surveys. To ensure clarity, we can sometimes find ourselves using a [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 2

Managing participant experience in mixed-methodology research

The research landscape is evolving and becoming more complex than ever before. With newfound technological advances in sourcing and analyzing data, mixed methodologies have become the norm for B2B research. [...]

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Thursday | 10:45 am - 11:15 am | Room 2

Marketing research 2.0: The ChatGPT era

In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 1

Modeling the 360º Consumer Experience: Learn how you can measure each step of your consumers’ brand and product journey, to focus on what really impacts customer delight and repeat purchase

Food and beverage companies operate in a heavily competitive space and today’s consumers are always on the lookout for healthier, more sustainable and affordable products … that still taste great. [...]

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Wednesday | 1:45 pm - 2:15 pm | Room 5

Sex sells, but neuroscience does it better!

The neuro-transformation of marketing. The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the [...]

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Wednesday | 2:30 pm - 3:00 pm | Room 2

The art of Holisticism: Designing for exceptional experiences

Our industry often talks about ‘consumers,’ ‘shoppers’ or ‘customers’ but what we really mean is ‘people’ – people that experience brands, products and services holistically. From the moment they think [...]

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Wednesday | 1:45 pm - 2:15 pm | Room 2

The art of precision: Driving buy-in and action beyond the debrief

In 2022 we delivered ‘The Art of Spectacle: Storytelling Beyond Narrative’ designing projects for insight and impact in equal measure – delivering evidence in such a powerful way, that stakeholders [...]

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Thursday | 10:45 am - 11:15 am | Room 5

The rise of deliberative and collaborative research: Agency and client joint session

The water sector struggles to connect with consumers on complex issues. However, Relish and Southern Water have achieved considerable success on this in recent times. Their innovative, deliberative and collaborative [...]

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Thursday | 2:30 pm - 3:00 pm | Room 3