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Around the world in 80 days: Discover how Unilever, Mondelez and more leverage smartphones to gain actionable insights from across the world

Imagine if you could tap into a global database of in-store products and use the data to make smart decisions. Sales performances could skyrocket as a result. Leveraging over 5 million [...]

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Wednesday | 10:45 am - 11:15 am | Room 4

Beyond KPI’s monitoring: How Pernod Ricard leverages social listening in a consumer-centric strategy

At Pernod Ricard, social listening is at the heart of our consumer centric strategy. In order to follow the evolution of the performance of our brands and products online, seven brand [...]

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Wednesday | 2:30 pm - 3:00 pm | Room 1

Body love: Can the right activities get us out of a negative body image spiral?

Low body confidence is a wide-spread issue, with one in four U.K. women affected. It goes beyond being unhappy with your body – women with low body confidence feel trapped [...]

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Wednesday | 12:15 pm - 12:45 pm | Room 3

Bogey to birdie: The positive impact of COVID-19 on the changing golf industry

For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]

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Thursday | 11:30 am - 12:00 pm | Room 3

Case study of Carat: Revealing the world’s most emotionally intelligent brands through AI-powered mass qual

DVJ Insights and Carat have collaborated to reveal the world’s most emotionally intelligent brands by using mass qual techniques to holistically measure people’s experiences and emotions, spanning the importance of [...]

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Wednesday | 10:45 am - 11:15 am | Room 3

COVID’s impact on purchasing emotions towards hygiene and disinfecting products

OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to [...]

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Wednesday | 12:15 pm - 12:45 pm | Room 1

Deep, human insight in an automated world: Managing international brands on limited budgets with Distell International

The latest industry talk is dominated by messages about streamlining, fast results and the latest AI technology. Is there a risk with all of this that we lose sight of [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 4

Delivering long lasting impact from a Customer Experience Framework at Premier Inn

Like many big businesses, our guests often have multiple touchpoints with us, from researching a future stay, to booking, to pre-stay, to the stay and sometimes post stay. These touchpoints [...]

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Thursday | 3:15 pm - 3:45 pm | Room 2

From traditional insights to AI: How Carlsberg Sweden and Sinebrychoff, part of Carlsberg Group, innovate probably the best beer in the world

Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]

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Wednesday | 11:30 am - 12:00 pm | Room 5

Generative AI meets text analysis for a quant and qual understanding of rugby players’ attitudes

With ever-improving new AI technology, market researchers are looking for ways to employ AI beyond efficiency gains on manual text analysis. Instead, they are for example searching for possibilities to [...]

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Thursday | 12:15 pm - 12:45 pm | Room 2

Growth hacking the moments that matter to create new category opportunities

Could taking an existing idea and creating something more powerful out of it yield faster growth results? We will look at an energy boosting chewing gum which helps make people [...]

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Thursday | 1:45 pm - 2:15 pm | Room 3

HEART: The Barometer of Healthy Acquisition and Retention

Measuring brand health is complex and multi-faceted. For brands with subscription business models or a need to engage regular users, visitors digitally, prioritizing which functional and emotional aspects of your [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 3

How Budweiser Brewing Group is leveraging agile technology and services to get fast, quality insights from consumers

What Budweiser Brewing Group needed from a consumer insights partner like Toluna and examples of some output from a study. Key takeaways: The importance of Insight in category management and what BBG [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 5

How Edrington U.K. optimized its omnichannel path-to-purchase strategy

Like many alcohol brands, Edrington UK emerged from the pandemic having to adapt to new shopper journeys. New consumption patterns led to a channel shift towards digital commerce. Consumers were [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 2

How Lowell engage with customers in problem debt

How Lowell gets engagement from customers in problem debt and vulnerable situations – How research undertaken by Lowell led to a better understanding of their customers and changed the way [...]

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Wednesday | 11:30 am - 12:00 pm | Room 2

How shoppers choose what product to buy in store and evaluating customer satisfaction after purchase

This case study covers the total shopper journey in the purchase of Nutritionally Complete drinks and Protein Shakes. Initially, we asked Shoppers about their attitudes and intentions when buying products in [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 3

Inclusive journeys: An exploration of the experiences of blind and partially sighted people on public transport

Sight loss is a spectrum, and every eye condition affects someone’s sight differently. Different people will rely on different senses – sound, sight or touch – to varying degrees to [...]

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Thursday | 1:45 pm - 2:15 pm | Room 2

Moja: Fueled by insights and upping the stakes in the insurtech revolution

Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]

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Thursday | 11:30 am - 12:00 pm | Room 5

Overcoming imposter feelings as you rise, as a woman, in your research career

Context: the gender gap in the research industry. Why is feeling like a fraud holding you back and what’s the cost? The three mistakes fueling imposter feelings. Five ways to rise as a [...]

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Thursday | 10:45 am - 11:15 am | Room 1

Pioneering HFSS research: Rethink promotion and positioning in store

With new regulations to restrict the promotion of HFSS products by volume (e.g.no ‘buy one get one free’) and location for both online and in store and a watershed for [...]

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Wednesday | 11:30 am - 12:00 pm | Room 4

Qualitative research in action

The 2022 winner of the AQR Qualitative Excellence Award demonstrates how tactical research in an unfashionable, largely commoditized category (in this case, ham!) can deliver significant financial growth for clients. [...]

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Thursday | 3:15 pm - 3:45 pm | Room 1

The Art of Automation: For engaging, insightful and accurate large-scale reporting

Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Automated reporting is ideal for any repetitive [...]

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Thursday | 11:30 am - 12:00 pm | Room 4

The Virgin Media O2 SME audiences: An example of a great segmentation

“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]

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Thursday | 10:00 am - 10:30 am | Room 2

Unlocking the power of AI in verbatim coding

Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]

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Wednesday | 12:15 pm - 12:45 pm | Room 5

What do they think about Cannabis: A deep dive into feelings and opinions of consumers from the Netherlands and newly legalized Thailand

Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]

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Thursday | 2:30 pm - 3:00 pm | Room 2

When transactional meets relational – the rubber hits the road

When 1 + 1 equals more than 2, magic happens. DHL Global Forwarding and Forsta worked together to bring two different methodologies together into an all-in-one customer system. Together, the [...]

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Wednesday | 11:30 am - 12:00 pm | Room 1