Action-focused innovation tracking: How to get in the driver’s seat?
Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
AI and the new researcher hierarchy of needs
The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]
Wednesday | 10:00 am - 10:30 am | Room 2
AI-powered consumer insights: Maximize the impact of your research
Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM [...]
Wednesday | 2:30 pm - 3:00 pm | Room 3
Beyond storytelling: Creating an insight-driven culture
For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of [...]
Thursday | 12:15 pm - 12:45 pm | Room 3
ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Wednesday | 1:45 pm - 2:15 pm | Room 1
Thursday | 10:45 am - 11:15 am | Room 3
Convincing a boardroom of accountants to invest in brand: A story of insight effectiveness
In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]
Thursday | 11:30 am - 12:00 pm | Room 2
Dare to be different: Lessons learnt from innovating in the food, soft drink and alcohol sectors
Being ‘different’ is the main driver of above average stock market returns, from technology to finance to consumer-packaged goods, according to recent analysis from Saïd Business School at the University [...]
Wednesday | 10:00 am - 10:30 am | Room 1
EDI best practice guidelines for client-side researchers
An overview of the comprehensive (first of their kind in the U.K.) guides published by the MRS in 2022, which aim to help client-side researchers approach more inclusive research – [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
How ChatGPT changes everything about how we work
Are you curious about how the latest AI technology, ChatGPT, is revolutionizing the field of market research? Want to learn how to use this powerful tool to streamline processes, generate [...]
Thursday | 1:45 pm - 2:15 pm | Room 1
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight,” CEO of [...]
Wednesday | 12:15 pm - 12:45 pm | Room 4
Is insight alchemy still to be found in 2023?
Jane Frost reflects on the market size and key talent dynamics as well as extracts learnings from Insight Alchemy 23 and ponders on the implications of new technology such as [...]
Wednesday | 4:45 pm - 5:15 pm | Room 1
Lessons learnt from my 1st 100 days as an agency turned client-side researcher
Jake will share his honest story as a client-side researcher and what actually goes on behind the scenes as a researcher. Often stories Jake and other agency researchers would have [...]
Wednesday | 2:30 pm - 3:00 pm | Room 5
Multi-step workflow for customer segmentation
Attempting to use resources in a parsimonious way, leaders and decision makers should stay focused on how to make the best out of their business. People are different and behave [...]
Thursday | 10:00 am - 10:30 am | Room 4
Panel: Trends, challenges and opportunities for 2023
Generative AI, hybrid work, insights democratization, human centricity. These are just a few of the current hot topics in the insights industry. But what opportunities and challenges do they bring? [...]
Wednesday | 2:30 pm - 3:00 pm | Room 4
Rooting your business in the customer: A grassroots guide to segmentation
From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]
Wednesday | 12:15 pm - 12:45 pm | Room 2
Storytelling, product and purpose: Which approach provides an advantage in advertising? An analysis of creative work
Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]
Wednesday | 11:30 am - 12:00 pm | Room 3
The new rules of engagement: Influence and impact in a hybrid world
The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers [...]
Thursday | 10:00 am - 10:30 am | Room 5
Transforming insight at Coca-Cola Europacific Partners
IMA chief executive, James Wycherley, talks to Hazel Nicolson about her work transforming the Insight team and its impact at Coca-Cola Europacific Partners. Key takeaways: How to assess the opportunity for Insight [...]
Thursday | 10:45 am - 11:15 am | Room 4
Transforming insight communication: Shaping, sharing and zhoozhing
Lisa Dutton, head of team development at the IMA, and subject matter expert on storytelling, summarizes insight team communication best practice as seen amongst the IMA’s 80 corporate members. Key takeaways: Why [...]
Thursday | 12:15 pm - 12:45 pm | Room 4
Transforming insight generation at Transport for London
IMA chief executive, James Wycherley, talks to Renate Brockes about her work transforming the Insight team and its impact at Transport for London. Key takeaways: How to assess the opportunity for Insight [...]
Wednesday | 3:15 pm - 3:45 pm | Room 4
Transforming insight strategy at Carlsberg
IMA chief executive, James Wycherley, talks to Nick Rich about his work transforming the Insight Team and its impact at Carlsberg Breweries. Nick will focus in particular on his work [...]
Wednesday | 10:00 am - 10:30 am | Room 4
Transforming insight strategy at Deliveroo
IMA chief executive, James Wycherley, talks to Hayley Ward about her work transforming the insight team and its impact at Deliveroo. Key takeaways: How to assess the opportunity for insight in your [...]
Thursday | 2:30 pm - 3:00 pm | Room 4
Want to save the human race? Stop talking to customers about sustainability
I heard an interesting comment the other day – that we need to prepare for a ‘George Floyd moment’ when it comes to the climate; a collective wake-up call that [...]
Thursday | 12:15 pm - 12:45 pm | Room 5
We need to talk about Sydney!
We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]
Thursday | 1:45 pm - 2:15 pm | Room 5
Your participants are your MOST valuable asset. Are you wasting your time and theirs?
If you have yet to learn by now, the monetary honorarium is not as powerful of an incentive as it once was for qualitative research. Even before the pandemic changed [...]
Thursday | 3:15 pm - 3:45 pm | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200