7 facts about humans that will change the way you do research
Human beings are not rational. In fact, a lot of the time when they make decisions they are not even thinking consciously. In a world that is getting faster, more [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
Action-focused innovation tracking: How to get in the driver’s seat?
Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
AI and the new researcher hierarchy of needs
The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]
Wednesday | 10:00 am - 10:30 am | Room 2
AI-powered consumer insights: Maximize the impact of your research
Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM [...]
Wednesday | 2:30 pm - 3:00 pm | Room 3
Around the world in 80 days: Discover how Unilever, Mondelez and more leverage smartphones to gain actionable insights from across the world
Imagine if you could tap into a global database of in-store products and use the data to make smart decisions. Sales performances could skyrocket as a result. Leveraging over 5 million [...]
Wednesday | 10:45 am - 11:15 am | Room 4
Better together: How market research and UX research support product and service development
User experience (UX) research and market research are two important disciplines that are often used in conjunction to inform the design of products and services. Both fields aim to provide [...]
Thursday | 12:15 pm - 12:45 pm | Room 1
Beyond KPI’s monitoring: How Pernod Ricard leverages social listening in a consumer-centric strategy
At Pernod Ricard, social listening is at the heart of our consumer centric strategy. In order to follow the evolution of the performance of our brands and products online, seven brand [...]
Wednesday | 2:30 pm - 3:00 pm | Room 1
Bogey to birdie: The positive impact of COVID-19 on the changing golf industry
For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]
Thursday | 11:30 am - 12:00 pm | Room 3
Breaking the mould: How blending methodologies will ignite your growth in 2023
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
Wednesday | 10:45 am - 11:15 am | Room 1
ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Wednesday | 1:45 pm - 2:15 pm | Room 1
Thursday | 10:45 am - 11:15 am | Room 3
COVID’s impact on purchasing emotions towards hygiene and disinfecting products
OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to [...]
Wednesday | 12:15 pm - 12:45 pm | Room 1
Dare to be different: Lessons learnt from innovating in the food, soft drink and alcohol sectors
Being ‘different’ is the main driver of above average stock market returns, from technology to finance to consumer-packaged goods, according to recent analysis from Saïd Business School at the University [...]
Wednesday | 10:00 am - 10:30 am | Room 1
Digitizing discovery: Understanding the challenges and opportunities that insight leaders face with digital insight
Digital insight has established its place in the needs of brands’ insight teams. Automation and remote approaches are now common currency. Self-service platforms, data analytics, AI and agile research approaches [...]
Wednesday | 10:45 am - 11:15 am | Room 5
From clicks to conversions: The role of image optimization in e-commerce success
Why do images matter so much in e-commerce? According to MIT research, the brain processes an entire image in just 13 milliseconds, often unconsciously filling in missing pieces to aid recognition. [...]
Thursday | 11:30 am - 12:00 pm | Room 1
HEART: The Barometer of Healthy Acquisition and Retention
Measuring brand health is complex and multi-faceted. For brands with subscription business models or a need to engage regular users, visitors digitally, prioritizing which functional and emotional aspects of your [...]
Wednesday | 3:15 pm - 3:45 pm | Room 3
How AI can deliver innovation your customers really want
Black Swan Data’s end-to-end innovation platform is rewriting the rule book for consumer-led new product development. Join Camilla Carson to learn how Black Swan Data harnesses the power of artificial [...]
Wednesday | 10:00 am - 10:30 am | Room 5
How ChatGPT changes everything about how we work
Are you curious about how the latest AI technology, ChatGPT, is revolutionizing the field of market research? Want to learn how to use this powerful tool to streamline processes, generate [...]
Thursday | 1:45 pm - 2:15 pm | Room 1
Humour: The deadly serious role it can play in market research
Humour is something not readily associated with market research. As researchers we strive to create balanced, precise and unbiased surveys. To ensure clarity, we can sometimes find ourselves using a [...]
Wednesday | 3:15 pm - 3:45 pm | Room 2
Is insight alchemy still to be found in 2023?
Jane Frost reflects on the market size and key talent dynamics as well as extracts learnings from Insight Alchemy 23 and ponders on the implications of new technology such as [...]
Wednesday | 4:45 pm - 5:15 pm | Room 1
Let’s talk about market research purchasing plans in 2024
We prepared a case study based on our internal research using our global B2B panel. It mainly focused on gaining insights into how companies are planning to use their market [...]
Thursday | 1:45 pm - 2:15 pm | Room 4
Managing participant experience in mixed-methodology research
The research landscape is evolving and becoming more complex than ever before. With newfound technological advances in sourcing and analyzing data, mixed methodologies have become the norm for B2B research. [...]
Thursday | 10:45 am - 11:15 am | Room 2
Marketing research 2.0: The ChatGPT era
In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
Modeling the 360º Consumer Experience: Learn how you can measure each step of your consumers’ brand and product journey, to focus on what really impacts customer delight and repeat purchase
Food and beverage companies operate in a heavily competitive space and today’s consumers are always on the lookout for healthier, more sustainable and affordable products … that still taste great. [...]
Wednesday | 1:45 pm - 2:15 pm | Room 5
Multi-step workflow for customer segmentation
Attempting to use resources in a parsimonious way, leaders and decision makers should stay focused on how to make the best out of their business. People are different and behave [...]
Thursday | 10:00 am - 10:30 am | Room 4
Overcoming imposter feelings as you rise, as a woman, in your research career
Context: the gender gap in the research industry. Why is feeling like a fraud holding you back and what’s the cost? The three mistakes fueling imposter feelings. Five ways to rise as a [...]
Thursday | 10:45 am - 11:15 am | Room 1
Panel: Trends, challenges and opportunities for 2023
Generative AI, hybrid work, insights democratization, human centricity. These are just a few of the current hot topics in the insights industry. But what opportunities and challenges do they bring? [...]
Wednesday | 2:30 pm - 3:00 pm | Room 4
Pioneering HFSS research: Rethink promotion and positioning in store
With new regulations to restrict the promotion of HFSS products by volume (e.g.no ‘buy one get one free’) and location for both online and in store and a watershed for [...]
Wednesday | 11:30 am - 12:00 pm | Room 4
Predictive AI goes to the Super Bowl
Quilt.AI has developed a fine-tuned an advertising analysis machine learning system, that allows the prediction of ad performance across standardized evaluative criterion. In addition, they have layered it against a [...]
Wednesday | 3:15 pm - 3:45 pm | Room 5
Qualitative research in action
The 2022 winner of the AQR Qualitative Excellence Award demonstrates how tactical research in an unfashionable, largely commoditized category (in this case, ham!) can deliver significant financial growth for clients. [...]
Thursday | 3:15 pm - 3:45 pm | Room 1
Sex sells, but neuroscience does it better!
The neuro-transformation of marketing. The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the [...]
Wednesday | 2:30 pm - 3:00 pm | Room 2
Storytelling, product and purpose: Which approach provides an advantage in advertising? An analysis of creative work
Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]
Wednesday | 11:30 am - 12:00 pm | Room 3
Sustainability: What does it even mean today?
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
Wednesday | 1:45 pm - 2:15 pm | Room 3
The Art of Automation: For engaging, insightful and accurate large-scale reporting
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Automated reporting is ideal for any repetitive [...]
Thursday | 11:30 am - 12:00 pm | Room 4
The art of precision: Driving buy-in and action beyond the debrief
In 2022 we delivered ‘The Art of Spectacle: Storytelling Beyond Narrative’ designing projects for insight and impact in equal measure – delivering evidence in such a powerful way, that stakeholders [...]
Thursday | 10:45 am - 11:15 am | Room 5
The new rules of engagement: Influence and impact in a hybrid world
The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers [...]
Thursday | 10:00 am - 10:30 am | Room 5
Transforming insight communication: Shaping, sharing and zhoozhing
Lisa Dutton, head of team development at the IMA, and subject matter expert on storytelling, summarizes insight team communication best practice as seen amongst the IMA’s 80 corporate members. Key takeaways: Why [...]
Thursday | 12:15 pm - 12:45 pm | Room 4
Unlocking the power of AI in verbatim coding
Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]
Wednesday | 12:15 pm - 12:45 pm | Room 5
Want to save the human race? Stop talking to customers about sustainability
I heard an interesting comment the other day – that we need to prepare for a ‘George Floyd moment’ when it comes to the climate; a collective wake-up call that [...]
Thursday | 12:15 pm - 12:45 pm | Room 5
We need to talk about Sydney!
We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]
Thursday | 1:45 pm - 2:15 pm | Room 5
What do they think about Cannabis: A deep dive into feelings and opinions of consumers from the Netherlands and newly legalized Thailand
Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]
Thursday | 2:30 pm - 3:00 pm | Room 2
Women talk 9.7x more about packaging, but men want to look cool: How text analysis reveals what your choice of vape says about you…
Brands have always looked to categorize their consumers through persona targeting, but typically only do so using quantitative and very limited qualitative data. This leads to target audiences being defined [...]
Wednesday | 1:45 pm - 2:15 pm | Room 4
Your participants are your MOST valuable asset. Are you wasting your time and theirs?
If you have yet to learn by now, the monetary honorarium is not as powerful of an incentive as it once was for qualitative research. Even before the pandemic changed [...]
Thursday | 3:15 pm - 3:45 pm | Room 4
4662 Slater Road
Eagan, MN 55122
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