2023 Consumer insights from user generated content
In the world of the digital revolution, consumers are not only users of digital assets but also creators of new digital content. On the other hand, consumer knowledge and awareness [...]
Wednesday | 10:00 am - 10:30 am | Room 3
Creating Inmarsat’s insights portal
Ross Anderson will discuss how he developed and launched Insights Space – the leading satellite communication provider’s new central insights portal. Insights Space is a single place to go for [...]
Thursday | 2:30 pm - 3:00 pm | Room 1
EDI best practice guidelines for client-side researchers
An overview of the comprehensive (first of their kind in the U.K.) guides published by the MRS in 2022, which aim to help client-side researchers approach more inclusive research – [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
How Lowell engage with customers in problem debt
How Lowell gets engagement from customers in problem debt and vulnerable situations – How research undertaken by Lowell led to a better understanding of their customers and changed the way [...]
Wednesday | 11:30 am - 12:00 pm | Room 2
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight,” CEO of [...]
Wednesday | 12:15 pm - 12:45 pm | Room 4
Lessons learnt from my 1st 100 days as an agency turned client-side researcher
Jake will share his honest story as a client-side researcher and what actually goes on behind the scenes as a researcher. Often stories Jake and other agency researchers would have [...]
Wednesday | 2:30 pm - 3:00 pm | Room 5
Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating Millennial moms and dads
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Thursday | 10:00 am - 10:30 am | Room 3
Rooting your business in the customer: A grassroots guide to segmentation
From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]
Wednesday | 12:15 pm - 12:45 pm | Room 2
Transforming insight at Coca-Cola Europacific Partners
IMA chief executive, James Wycherley, talks to Hazel Nicolson about her work transforming the Insight team and its impact at Coca-Cola Europacific Partners. Key takeaways: How to assess the opportunity for Insight [...]
Thursday | 10:45 am - 11:15 am | Room 4
Transforming insight generation at Transport for London
IMA chief executive, James Wycherley, talks to Renate Brockes about her work transforming the Insight team and its impact at Transport for London. Key takeaways: How to assess the opportunity for Insight [...]
Wednesday | 3:15 pm - 3:45 pm | Room 4
Transforming insight strategy at Carlsberg
IMA chief executive, James Wycherley, talks to Nick Rich about his work transforming the Insight Team and its impact at Carlsberg Breweries. Nick will focus in particular on his work [...]
Wednesday | 10:00 am - 10:30 am | Room 4
Transforming insight strategy at Deliveroo
IMA chief executive, James Wycherley, talks to Hayley Ward about her work transforming the insight team and its impact at Deliveroo. Key takeaways: How to assess the opportunity for insight in your [...]
Thursday | 2:30 pm - 3:00 pm | Room 4
Understanding consumer choices in a cost of living crisis
Its hard to escape that the U.K. is in the midst of a cost of living crisis just after life had returned to normal post pandemic, so consumers are making [...]
Thursday | 2:30 pm - 3:00 pm | Room 5
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