Beyond storytelling: Creating an insight-driven culture
For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of [...]
Thursday | 12:15 pm - 12:45 pm | Room 3
Body love: Can the right activities get us out of a negative body image spiral?
Low body confidence is a wide-spread issue, with one in four U.K. women affected. It goes beyond being unhappy with your body – women with low body confidence feel trapped [...]
Wednesday | 12:15 pm - 12:45 pm | Room 3
Case study of Carat: Revealing the world’s most emotionally intelligent brands through AI-powered mass qual
DVJ Insights and Carat have collaborated to reveal the world’s most emotionally intelligent brands by using mass qual techniques to holistically measure people’s experiences and emotions, spanning the importance of [...]
Wednesday | 10:45 am - 11:15 am | Room 3
Convincing a boardroom of accountants to invest in brand: A story of insight effectiveness
In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]
Thursday | 11:30 am - 12:00 pm | Room 2
Deep, human insight in an automated world: Managing international brands on limited budgets with Distell International
The latest industry talk is dominated by messages about streamlining, fast results and the latest AI technology. Is there a risk with all of this that we lose sight of [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
Delivering long lasting impact from a Customer Experience Framework at Premier Inn
Like many big businesses, our guests often have multiple touchpoints with us, from researching a future stay, to booking, to pre-stay, to the stay and sometimes post stay. These touchpoints [...]
Thursday | 3:15 pm - 3:45 pm | Room 2
From traditional insights to AI: How Carlsberg Sweden and Sinebrychoff, part of Carlsberg Group, innovate probably the best beer in the world
Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]
Wednesday | 11:30 am - 12:00 pm | Room 5
Generative AI meets text analysis for a quant and qual understanding of rugby players’ attitudes
With ever-improving new AI technology, market researchers are looking for ways to employ AI beyond efficiency gains on manual text analysis. Instead, they are for example searching for possibilities to [...]
Thursday | 12:15 pm - 12:45 pm | Room 2
Growth hacking the moments that matter to create new category opportunities
Could taking an existing idea and creating something more powerful out of it yield faster growth results? We will look at an energy boosting chewing gum which helps make people [...]
Thursday | 1:45 pm - 2:15 pm | Room 3
How Budweiser Brewing Group is leveraging agile technology and services to get fast, quality insights from consumers
What Budweiser Brewing Group needed from a consumer insights partner like Toluna and examples of some output from a study. Key takeaways: The importance of Insight in category management and what BBG [...]
Wednesday | 4:00 pm - 4:30 pm | Room 5
How Edrington U.K. optimized its omnichannel path-to-purchase strategy
Like many alcohol brands, Edrington UK emerged from the pandemic having to adapt to new shopper journeys. New consumption patterns led to a channel shift towards digital commerce. Consumers were [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
How shoppers choose what product to buy in store and evaluating customer satisfaction after purchase
This case study covers the total shopper journey in the purchase of Nutritionally Complete drinks and Protein Shakes. Initially, we asked Shoppers about their attitudes and intentions when buying products in [...]
Wednesday | 4:45 pm - 5:15 pm | Room 3
Inclusive journeys: An exploration of the experiences of blind and partially sighted people on public transport
Sight loss is a spectrum, and every eye condition affects someone’s sight differently. Different people will rely on different senses – sound, sight or touch – to varying degrees to [...]
Thursday | 1:45 pm - 2:15 pm | Room 2
Insight storytelling: Creating ideas that stick
The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their [...]
Wednesday | 10:45 am - 11:15 am | Room 2
Moja: Fueled by insights and upping the stakes in the insurtech revolution
Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]
Thursday | 11:30 am - 12:00 pm | Room 5
The art of Holisticism: Designing for exceptional experiences
Our industry often talks about ‘consumers,’ ‘shoppers’ or ‘customers’ but what we really mean is ‘people’ – people that experience brands, products and services holistically. From the moment they think [...]
Wednesday | 1:45 pm - 2:15 pm | Room 2
The rise of deliberative and collaborative research: Agency and client joint session
The water sector struggles to connect with consumers on complex issues. However, Relish and Southern Water have achieved considerable success on this in recent times. Their innovative, deliberative and collaborative [...]
Thursday | 2:30 pm - 3:00 pm | Room 3
The Virgin Media O2 SME audiences: An example of a great segmentation
“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]
Thursday | 10:00 am - 10:30 am | Room 2
Understanding the future of series
Television series have become a dominant art form of the 21st century. But with seemingly infinite options to choose from, how can your series (and platform) stand out from the [...]
Thursday | 3:15 pm - 3:45 pm | Room 5
When transactional meets relational – the rubber hits the road
When 1 + 1 equals more than 2, magic happens. DHL Global Forwarding and Forsta worked together to bring two different methodologies together into an all-in-one customer system. Together, the [...]
Wednesday | 11:30 am - 12:00 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200