AI and the new researcher hierarchy of needs
The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]
Wednesday | 10:00 am - 10:30 am | Room 2
Better together: How market research and UX research support product and service development
User experience (UX) research and market research are two important disciplines that are often used in conjunction to inform the design of products and services. Both fields aim to provide [...]
Thursday | 12:15 pm - 12:45 pm | Room 1
Breaking the mould: How blending methodologies will ignite your growth in 2023
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
Wednesday | 10:45 am - 11:15 am | Room 1
ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Wednesday | 1:45 pm - 2:15 pm | Room 1
Thursday | 10:45 am - 11:15 am | Room 3
EDI best practice guidelines for client-side researchers
An overview of the comprehensive (first of their kind in the U.K.) guides published by the MRS in 2022, which aim to help client-side researchers approach more inclusive research – [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
Generative AI meets text analysis for a quant and qual understanding of rugby players’ attitudes
With ever-improving new AI technology, market researchers are looking for ways to employ AI beyond efficiency gains on manual text analysis. Instead, they are for example searching for possibilities to [...]
Thursday | 12:15 pm - 12:45 pm | Room 2
Marketing research 2.0: The ChatGPT era
In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
Modeling the 360º Consumer Experience: Learn how you can measure each step of your consumers’ brand and product journey, to focus on what really impacts customer delight and repeat purchase
Food and beverage companies operate in a heavily competitive space and today’s consumers are always on the lookout for healthier, more sustainable and affordable products … that still taste great. [...]
Wednesday | 1:45 pm - 2:15 pm | Room 5
Quantitative research in the Metaverse: M.A.Y.B.E. is real
Nowadays people can express their opinions in different places, both physical or digital environments, speaking to a friend in a café or interacting with a social media page and even [...]
Wednesday | 3:15 pm - 3:45 pm | Room 1
The Art of Automation: For engaging, insightful and accurate large-scale reporting
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Automated reporting is ideal for any repetitive [...]
Thursday | 11:30 am - 12:00 pm | Room 4
Unlocking the power of AI in verbatim coding
Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]
Wednesday | 12:15 pm - 12:45 pm | Room 5
We need to talk about Sydney!
We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]
Thursday | 1:45 pm - 2:15 pm | Room 5
4662 Slater Road
Eagan, MN 55122
(651) 379-6200