2023 Consumer insights from user generated content
In the world of the digital revolution, consumers are not only users of digital assets but also creators of new digital content. On the other hand, consumer knowledge and awareness [...]
Wednesday | 10:00 am - 10:30 am | Room 3
7 facts about humans that will change the way you do research
Human beings are not rational. In fact, a lot of the time when they make decisions they are not even thinking consciously. In a world that is getting faster, more [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
Action-focused innovation tracking: How to get in the driver’s seat?
Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
AI-powered consumer insights: Maximize the impact of your research
Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM [...]
Wednesday | 2:30 pm - 3:00 pm | Room 3
Beyond KPI’s monitoring: How Pernod Ricard leverages social listening in a consumer-centric strategy
At Pernod Ricard, social listening is at the heart of our consumer centric strategy. In order to follow the evolution of the performance of our brands and products online, seven brand [...]
Wednesday | 2:30 pm - 3:00 pm | Room 1
Bogey to birdie: The positive impact of COVID-19 on the changing golf industry
For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]
Thursday | 11:30 am - 12:00 pm | Room 3
Case study of Carat: Revealing the world’s most emotionally intelligent brands through AI-powered mass qual
DVJ Insights and Carat have collaborated to reveal the world’s most emotionally intelligent brands by using mass qual techniques to holistically measure people’s experiences and emotions, spanning the importance of [...]
Wednesday | 10:45 am - 11:15 am | Room 3
Dare to be different: Lessons learnt from innovating in the food, soft drink and alcohol sectors
Being ‘different’ is the main driver of above average stock market returns, from technology to finance to consumer-packaged goods, according to recent analysis from Saïd Business School at the University [...]
Wednesday | 10:00 am - 10:30 am | Room 1
Deep, human insight in an automated world: Managing international brands on limited budgets with Distell International
The latest industry talk is dominated by messages about streamlining, fast results and the latest AI technology. Is there a risk with all of this that we lose sight of [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
Delivering long lasting impact from a Customer Experience Framework at Premier Inn
Like many big businesses, our guests often have multiple touchpoints with us, from researching a future stay, to booking, to pre-stay, to the stay and sometimes post stay. These touchpoints [...]
Thursday | 3:15 pm - 3:45 pm | Room 2
From clicks to conversions: The role of image optimization in e-commerce success
Why do images matter so much in e-commerce? According to MIT research, the brain processes an entire image in just 13 milliseconds, often unconsciously filling in missing pieces to aid recognition. [...]
Thursday | 11:30 am - 12:00 pm | Room 1
Growth hacking the moments that matter to create new category opportunities
Could taking an existing idea and creating something more powerful out of it yield faster growth results? We will look at an energy boosting chewing gum which helps make people [...]
Thursday | 1:45 pm - 2:15 pm | Room 3
HEART: The Barometer of Healthy Acquisition and Retention
Measuring brand health is complex and multi-faceted. For brands with subscription business models or a need to engage regular users, visitors digitally, prioritizing which functional and emotional aspects of your [...]
Wednesday | 3:15 pm - 3:45 pm | Room 3
How AI can deliver innovation your customers really want
Black Swan Data’s end-to-end innovation platform is rewriting the rule book for consumer-led new product development. Join Camilla Carson to learn how Black Swan Data harnesses the power of artificial [...]
Wednesday | 10:00 am - 10:30 am | Room 5
How Edrington U.K. optimized its omnichannel path-to-purchase strategy
Like many alcohol brands, Edrington UK emerged from the pandemic having to adapt to new shopper journeys. New consumption patterns led to a channel shift towards digital commerce. Consumers were [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight,” CEO of [...]
Wednesday | 12:15 pm - 12:45 pm | Room 4
Humour: The deadly serious role it can play in market research
Humour is something not readily associated with market research. As researchers we strive to create balanced, precise and unbiased surveys. To ensure clarity, we can sometimes find ourselves using a [...]
Wednesday | 3:15 pm - 3:45 pm | Room 2
Insight storytelling: Creating ideas that stick
The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their [...]
Wednesday | 10:45 am - 11:15 am | Room 2
Lessons learnt from my 1st 100 days as an agency turned client-side researcher
Jake will share his honest story as a client-side researcher and what actually goes on behind the scenes as a researcher. Often stories Jake and other agency researchers would have [...]
Wednesday | 2:30 pm - 3:00 pm | Room 5
Multi-step workflow for customer segmentation
Attempting to use resources in a parsimonious way, leaders and decision makers should stay focused on how to make the best out of their business. People are different and behave [...]
Thursday | 10:00 am - 10:30 am | Room 4
Overcoming imposter feelings as you rise, as a woman, in your research career
Context: the gender gap in the research industry. Why is feeling like a fraud holding you back and what’s the cost? The three mistakes fueling imposter feelings. Five ways to rise as a [...]
Thursday | 10:45 am - 11:15 am | Room 1
Panel: Trends, challenges and opportunities for 2023
Generative AI, hybrid work, insights democratization, human centricity. These are just a few of the current hot topics in the insights industry. But what opportunities and challenges do they bring? [...]
Wednesday | 2:30 pm - 3:00 pm | Room 4
Qualitative research in action
The 2022 winner of the AQR Qualitative Excellence Award demonstrates how tactical research in an unfashionable, largely commoditized category (in this case, ham!) can deliver significant financial growth for clients. [...]
Thursday | 3:15 pm - 3:45 pm | Room 1
Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating Millennial moms and dads
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Thursday | 10:00 am - 10:30 am | Room 3
Sex sells, but neuroscience does it better!
The neuro-transformation of marketing. The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the [...]
Wednesday | 2:30 pm - 3:00 pm | Room 2
Sustainability: What does it even mean today?
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
Wednesday | 1:45 pm - 2:15 pm | Room 3
The art of Holisticism: Designing for exceptional experiences
Our industry often talks about ‘consumers,’ ‘shoppers’ or ‘customers’ but what we really mean is ‘people’ – people that experience brands, products and services holistically. From the moment they think [...]
Wednesday | 1:45 pm - 2:15 pm | Room 2
The art of precision: Driving buy-in and action beyond the debrief
In 2022 we delivered ‘The Art of Spectacle: Storytelling Beyond Narrative’ designing projects for insight and impact in equal measure – delivering evidence in such a powerful way, that stakeholders [...]
Thursday | 10:45 am - 11:15 am | Room 5
The rise of deliberative and collaborative research: Agency and client joint session
The water sector struggles to connect with consumers on complex issues. However, Relish and Southern Water have achieved considerable success on this in recent times. Their innovative, deliberative and collaborative [...]
Thursday | 2:30 pm - 3:00 pm | Room 3
Transforming insight communication: Shaping, sharing and zhoozhing
Lisa Dutton, head of team development at the IMA, and subject matter expert on storytelling, summarizes insight team communication best practice as seen amongst the IMA’s 80 corporate members. Key takeaways: Why [...]
Thursday | 12:15 pm - 12:45 pm | Room 4
Understanding consumer choices in a cost of living crisis
Its hard to escape that the U.K. is in the midst of a cost of living crisis just after life had returned to normal post pandemic, so consumers are making [...]
Thursday | 2:30 pm - 3:00 pm | Room 5
Want to save the human race? Stop talking to customers about sustainability
I heard an interesting comment the other day – that we need to prepare for a ‘George Floyd moment’ when it comes to the climate; a collective wake-up call that [...]
Thursday | 12:15 pm - 12:45 pm | Room 5
What do they think about Cannabis: A deep dive into feelings and opinions of consumers from the Netherlands and newly legalized Thailand
Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]
Thursday | 2:30 pm - 3:00 pm | Room 2
Women talk 9.7x more about packaging, but men want to look cool: How text analysis reveals what your choice of vape says about you…
Brands have always looked to categorize their consumers through persona targeting, but typically only do so using quantitative and very limited qualitative data. This leads to target audiences being defined [...]
Wednesday | 1:45 pm - 2:15 pm | Room 4
Your participants are your MOST valuable asset. Are you wasting your time and theirs?
If you have yet to learn by now, the monetary honorarium is not as powerful of an incentive as it once was for qualitative research. Even before the pandemic changed [...]
Thursday | 3:15 pm - 3:45 pm | Room 4
4662 Slater Road
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