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Beyond storytelling: Creating an insight-driven culture

For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of [...]

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Thursday | 12:15 pm - 12:45 pm | Room 3

COVID’s impact on purchasing emotions towards hygiene and disinfecting products

OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to [...]

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Wednesday | 12:15 pm - 12:45 pm | Room 1

Digitizing discovery: Understanding the challenges and opportunities that insight leaders face with digital insight

Digital insight has established its place in the needs of brands’ insight teams. Automation and remote approaches are now common currency. Self-service platforms, data analytics, AI and agile research approaches [...]

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Wednesday | 10:45 am - 11:15 am | Room 5

Is insight alchemy still to be found in 2023?

Jane Frost reflects on the market size and key talent dynamics as well as extracts learnings from Insight Alchemy 23 and ponders on the implications of new technology such as [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 1

Let’s talk about market research purchasing plans in 2024

We prepared a case study based on our internal research using our global B2B panel. It mainly focused on gaining insights into how companies are planning to use their market [...]

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Thursday | 1:45 pm - 2:15 pm | Room 4

Managing participant experience in mixed-methodology research

The research landscape is evolving and becoming more complex than ever before. With newfound technological advances in sourcing and analyzing data, mixed methodologies have become the norm for B2B research. [...]

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Thursday | 10:45 am - 11:15 am | Room 2

The new rules of engagement: Influence and impact in a hybrid world

The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers [...]

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Thursday | 10:00 am - 10:30 am | Room 5

When transactional meets relational – the rubber hits the road

When 1 + 1 equals more than 2, magic happens. DHL Global Forwarding and Forsta worked together to bring two different methodologies together into an all-in-one customer system. Together, the [...]

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Wednesday | 11:30 am - 12:00 pm | Room 1