Convincing a boardroom of accountants to invest in brand: A story of insight effectiveness

In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]

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Thursday | 11:30 am - 12:00 pm | Room 2

Predictive AI goes to the Super Bowl

Quilt.AI has developed a fine-tuned an advertising analysis machine learning system, that allows the prediction of ad performance across standardized evaluative criterion. In addition, they have layered it against a [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 5

Storytelling, product and purpose: Which approach provides an advantage in advertising? An analysis of creative work

Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]

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Wednesday | 11:30 am - 12:00 pm | Room 3