“Game, set from scratch:” Building successful insight teams
This session will look at the lessons learned through setting up two client side insight teams in quite differing organizations. How should teams be positioned and structure. What is the [...]
7 facts about humans that will change the way you do research
Human beings are not rational. In fact, a lot of the time when they make decisions they are not even thinking consciously. In a world that is getting faster, more [...]
Better together: How market research and UX research support product and service development
User experience (UX) research and market research are two important disciplines that are often used in conjunction to inform the design of products and services. Both fields aim to provide [...]
Body love: Can the right activities get us out of a negative body image spiral?
Low body confidence is a wide-spread issue, with one in four U.K. women affected. It goes beyond being unhappy with your body – women with low body confidence feel trapped [...]
Breaking the mould: How blending methodologies will ignite your growth in 2023
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
Case study of Carat: Revealing the world’s most emotionally intelligent brands through AI-powered mass qual
DVJ Insights and Carat have collaborated to reveal the world’s most emotionally intelligent brands by using mass qual techniques to holistically measure people’s experiences and emotions, spanning the importance of [...]
Client-side versus agency working: Can the grass be green on either side of the fence?
It’s widely acknowledged that agencies are high-tempo, high expectation environments. Agencies tend to focus on billable hours, meaning the need to meet deadlines is real. Client-side roles are typically steadier and [...]
Consumer insights from user generated content
In the world of the digital revolution, consumers are not only users of digital assets but also creators of new digital content. On the other hand, consumer knowledge and awareness [...]
Creating Inmarsat’s insights portal
Ross Anderson will discuss how he developed and launched Insights Space – the leading satellite communication provider’s new central insights portal. Insights Space is a single place to go for [...]
Diversity, inclusion and belonging in BT’s insight team – And beyond
A look at how BT’s insight team is working towards creating an inclusive environment where our insight and our team better reflect the communities it serves. In this presentation we will [...]
EDI best practice guidelines for client-side researchers
An overview of the comprehensive (first of their kind in the U.K.) guides published by the MRS in 2022, which aim to help client-side researchers approach more inclusive research – [...]
From traditional insights to AI: How Carlsberg Sweden and Sinebrychoff, part of Carlsberg Group, innovate probably the best beer in the world
Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]
How ChatGPT changes everything about how we work
Are you curious about how the latest AI technology, ChatGPT, is revolutionizing the field of market research? Want to learn how to use this powerful tool to streamline processes, generate [...]
How Lowell engage with customers in problem debt
How Lowell gets engagement from customers in problem debt and vulnerable situations – How research undertaken by Lowell led to a better understanding of their customers and changed the way [...]
How to develop an insight leader’s playbook
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight,” CEO of [...]
Inclusive journeys: An exploration of the experiences of blind and partially sighted people on public transport
Sight loss is a spectrum, and every eye condition affects someone’s sight differently. Different people will rely on different senses – sound, sight or touch – to varying degrees to [...]
Managing participant experience in mixed-methodology research
The research landscape is evolving and becoming more complex than ever before. With newfound technological advances in sourcing and analyzing data, mixed methodologies have become the norm for B2B research. [...]
Marketing research 2.0: The ChatGPT era
In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can [...]
Moja: Fueled by insights and upping the stakes in the insurtech revolution
Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]
Overcoming imposter feelings as you rise, as a woman, in your research career
Context: the gender gap in the research industry. Why is feeling like a fraud holding you back and what’s the cost? The three mistakes fueling imposter feelings. Five ways to rise as a [...]
Qualitative research in action
The 2022 winner of the AQR Qualitative Excellence Award demonstrates how tactical research in an unfashionable, largely commoditized category (in this case, ham!) can deliver significant financial growth for clients. [...]
Quantitative research in the Metaverse: M.A.Y.B.E. is real
Nowadays people can express their opinions in different places, both physical or digital environments, speaking to a friend in a café or interacting with a social media page and even [...]
Rooting your business in the customer: A grassroots guide to segmentation
From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]
Solving real-world business problems through disciplined, strategic research
Every research initiative should start with a well-defined problem or issue to be solved, that goes beyond the ever too common ‘statement of work’. Ensuring a given project delivers a [...]
Storytelling, product and purpose: Which approach provides an advantage in advertising? An analysis of creative work
Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]
The art of Holisticism: Designing for exceptional experiences
Our industry often talks about ‘consumers,’ ‘shoppers’ or ‘customers’ but what we really mean is ‘people’ – people that experience brands, products and services holistically. From the moment they think [...]
The art of precision: Driving buy-in and action beyond the debrief
In 2022 we delivered ‘The Art of Spectacle: Storytelling Beyond Narrative’ designing projects for insight and impact in equal measure – delivering evidence in such a powerful way, that stakeholders [...]
The new rules of engagement: Influence and impact in a hybrid world
The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers [...]
The power of the crowd
Imagine if you could tap into a global database of in-store products and use the data to make smart decisions. Sales performances could skyrocket as a result. Leveraging over 5 million [...]
The Virgin Media O2 SME audiences: An example of a great segmentation
“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]
Transforming insight at Deliveroo
IMA chief executive, James Wycherley, talks to Hayley Ward about her work transforming the insight team and its impact at Deliveroo. Key takeaways: How to assess the opportunity for insight in your [...]
Transforming insight at Transport for London
IMA chief executive, James Wycherley, talks to Renate Brockes about her work transforming the Insight team and its impact at Transport for London. Key takeaways: How to assess the opportunity for Insight [...]
Unlocking the power of AI in verbatim coding
Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]
What do they think about Cannabis: A deep dive into feelings and opinions of consumers from the Netherlands and newly legalized Thailand
Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]
Women talk 9.7x more about packaging, but men want to look cool: How text analysis reveals what your choice of vape says about you…
Brands have always looked to categorize their consumers through persona targeting, but typically only do so using quantitative and very limited qualitative data. This leads to target audiences being defined [...]
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023