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2023 Consumer insights from user generated content

In the world of the digital revolution, consumers are not only users of digital assets but also creators of new digital content. On the other hand, consumer knowledge and awareness [...]

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Wednesday | 10:00 am - 10:30 am | Room 3

7 facts about humans that will change the way you do research

Human beings are not rational. In fact, a lot of the time when they make decisions they are not even thinking consciously. In a world that is getting faster, more [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 5

Action-focused innovation tracking: How to get in the driver’s seat?

Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 3

AI and the new researcher hierarchy of needs

The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]

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Wednesday | 10:00 am - 10:30 am | Room 2

AI-powered consumer insights: Maximize the impact of your research

Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM [...]

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Wednesday | 2:30 pm - 3:00 pm | Room 3

Around the world in 80 days: Discover how Unilever, Mondelez and more leverage smartphones to gain actionable insights from across the world

Imagine if you could tap into a global database of in-store products and use the data to make smart decisions. Sales performances could skyrocket as a result. Leveraging over 5 million [...]

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Wednesday | 10:45 am - 11:15 am | Room 4

Better together: How market research and UX research support product and service development

User experience (UX) research and market research are two important disciplines that are often used in conjunction to inform the design of products and services. Both fields aim to provide [...]

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Thursday | 12:15 pm - 12:45 pm | Room 1

Beyond KPI’s monitoring: How Pernod Ricard leverages social listening in a consumer-centric strategy

At Pernod Ricard, social listening is at the heart of our consumer centric strategy. In order to follow the evolution of the performance of our brands and products online, seven brand [...]

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Wednesday | 2:30 pm - 3:00 pm | Room 1

Beyond storytelling: Creating an insight-driven culture

For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of [...]

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Thursday | 12:15 pm - 12:45 pm | Room 3

Body love: Can the right activities get us out of a negative body image spiral?

Low body confidence is a wide-spread issue, with one in four U.K. women affected. It goes beyond being unhappy with your body – women with low body confidence feel trapped [...]

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Wednesday | 12:15 pm - 12:45 pm | Room 3

Bogey to birdie: The positive impact of COVID-19 on the changing golf industry

For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]

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Thursday | 11:30 am - 12:00 pm | Room 3

Breaking the mould: How blending methodologies will ignite your growth in 2023

In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]

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Wednesday | 10:45 am - 11:15 am | Room 1

Case study of Carat: Revealing the world’s most emotionally intelligent brands through AI-powered mass qual

DVJ Insights and Carat have collaborated to reveal the world’s most emotionally intelligent brands by using mass qual techniques to holistically measure people’s experiences and emotions, spanning the importance of [...]

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Wednesday | 10:45 am - 11:15 am | Room 3

ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat

ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]

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Wednesday | 1:45 pm - 2:15 pm | Room 1

Thursday | 10:45 am - 11:15 am | Room 3

Convincing a boardroom of accountants to invest in brand: A story of insight effectiveness

In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]

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Thursday | 11:30 am - 12:00 pm | Room 2

COVID’s impact on purchasing emotions towards hygiene and disinfecting products

OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to [...]

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Wednesday | 12:15 pm - 12:45 pm | Room 1

Creating Inmarsat’s insights portal

Ross Anderson will discuss how he developed and launched Insights Space – the leading satellite communication provider’s new central insights portal. Insights Space is a single place to go for [...]

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Thursday | 2:30 pm - 3:00 pm | Room 1

Dare to be different: Lessons learnt from innovating in the food, soft drink and alcohol sectors

Being ‘different’ is the main driver of above average stock market returns, from technology to finance to consumer-packaged goods, according to recent analysis from Saïd Business School at the University [...]

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Wednesday | 10:00 am - 10:30 am | Room 1

Deep, human insight in an automated world: Managing international brands on limited budgets with Distell International

The latest industry talk is dominated by messages about streamlining, fast results and the latest AI technology. Is there a risk with all of this that we lose sight of [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 4

Delivering long lasting impact from a Customer Experience Framework at Premier Inn

Like many big businesses, our guests often have multiple touchpoints with us, from researching a future stay, to booking, to pre-stay, to the stay and sometimes post stay. These touchpoints [...]

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Thursday | 3:15 pm - 3:45 pm | Room 2

Digitizing discovery: Understanding the challenges and opportunities that insight leaders face with digital insight

Digital insight has established its place in the needs of brands’ insight teams. Automation and remote approaches are now common currency. Self-service platforms, data analytics, AI and agile research approaches [...]

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Wednesday | 10:45 am - 11:15 am | Room 5

EDI best practice guidelines for client-side researchers

An overview of the comprehensive (first of their kind in the U.K.) guides published by the MRS in 2022, which aim to help client-side researchers approach more inclusive research – [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 2

From clicks to conversions: The role of image optimization in e-commerce success

Why do images matter so much in e-commerce? According to MIT research, the brain processes an entire image in just 13 milliseconds, often unconsciously filling in missing pieces to aid recognition. [...]

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Thursday | 11:30 am - 12:00 pm | Room 1

From traditional insights to AI: How Carlsberg Sweden and Sinebrychoff, part of Carlsberg Group, innovate probably the best beer in the world

Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]

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Wednesday | 11:30 am - 12:00 pm | Room 5

Generative AI meets text analysis for a quant and qual understanding of rugby players’ attitudes

With ever-improving new AI technology, market researchers are looking for ways to employ AI beyond efficiency gains on manual text analysis. Instead, they are for example searching for possibilities to [...]

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Thursday | 12:15 pm - 12:45 pm | Room 2

Growth hacking the moments that matter to create new category opportunities

Could taking an existing idea and creating something more powerful out of it yield faster growth results? We will look at an energy boosting chewing gum which helps make people [...]

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Thursday | 1:45 pm - 2:15 pm | Room 3

HEART: The Barometer of Healthy Acquisition and Retention

Measuring brand health is complex and multi-faceted. For brands with subscription business models or a need to engage regular users, visitors digitally, prioritizing which functional and emotional aspects of your [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 3

How AI can deliver innovation your customers really want

Black Swan Data’s end-to-end innovation platform is rewriting the rule book for consumer-led new product development. Join Camilla Carson to learn how Black Swan Data harnesses the power of artificial [...]

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Wednesday | 10:00 am - 10:30 am | Room 5

How Budweiser Brewing Group is leveraging agile technology and services to get fast, quality insights from consumers

What Budweiser Brewing Group needed from a consumer insights partner like Toluna and examples of some output from a study. Key takeaways: The importance of Insight in category management and what BBG [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 5

How ChatGPT changes everything about how we work

Are you curious about how the latest AI technology, ChatGPT, is revolutionizing the field of market research? Want to learn how to use this powerful tool to streamline processes, generate [...]

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Thursday | 1:45 pm - 2:15 pm | Room 1

How Edrington U.K. optimized its omnichannel path-to-purchase strategy

Like many alcohol brands, Edrington UK emerged from the pandemic having to adapt to new shopper journeys. New consumption patterns led to a channel shift towards digital commerce. Consumers were [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 2

How Lowell engage with customers in problem debt

How Lowell gets engagement from customers in problem debt and vulnerable situations – How research undertaken by Lowell led to a better understanding of their customers and changed the way [...]

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Wednesday | 11:30 am - 12:00 pm | Room 2

How shoppers choose what product to buy in store and evaluating customer satisfaction after purchase

This case study covers the total shopper journey in the purchase of Nutritionally Complete drinks and Protein Shakes. Initially, we asked Shoppers about their attitudes and intentions when buying products in [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 3

How to develop an insight leader’s playbook

How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight,” CEO of [...]

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Wednesday | 12:15 pm - 12:45 pm | Room 4

Humour: The deadly serious role it can play in market research

Humour is something not readily associated with market research. As researchers we strive to create balanced, precise and unbiased surveys. To ensure clarity, we can sometimes find ourselves using a [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 2

Inclusive journeys: An exploration of the experiences of blind and partially sighted people on public transport

Sight loss is a spectrum, and every eye condition affects someone’s sight differently. Different people will rely on different senses – sound, sight or touch – to varying degrees to [...]

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Thursday | 1:45 pm - 2:15 pm | Room 2

Insight storytelling: Creating ideas that stick

The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their [...]

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Wednesday | 10:45 am - 11:15 am | Room 2

Is insight alchemy still to be found in 2023?

Jane Frost reflects on the market size and key talent dynamics as well as extracts learnings from Insight Alchemy 23 and ponders on the implications of new technology such as [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 1

Lessons learnt from my 1st 100 days as an agency turned client-side researcher

Jake will share his honest story as a client-side researcher and what actually goes on behind the scenes as a researcher. Often stories Jake and other agency researchers would have [...]

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Wednesday | 2:30 pm - 3:00 pm | Room 5

Let’s talk about market research purchasing plans in 2024

We prepared a case study based on our internal research using our global B2B panel. It mainly focused on gaining insights into how companies are planning to use their market [...]

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Thursday | 1:45 pm - 2:15 pm | Room 4

Managing participant experience in mixed-methodology research

The research landscape is evolving and becoming more complex than ever before. With newfound technological advances in sourcing and analyzing data, mixed methodologies have become the norm for B2B research. [...]

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Thursday | 10:45 am - 11:15 am | Room 2

Marketing research 2.0: The ChatGPT era

In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 1

Modeling the 360º Consumer Experience: Learn how you can measure each step of your consumers’ brand and product journey, to focus on what really impacts customer delight and repeat purchase

Food and beverage companies operate in a heavily competitive space and today’s consumers are always on the lookout for healthier, more sustainable and affordable products … that still taste great. [...]

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Wednesday | 1:45 pm - 2:15 pm | Room 5

Moja: Fueled by insights and upping the stakes in the insurtech revolution

Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]

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Thursday | 11:30 am - 12:00 pm | Room 5

Multi-step workflow for customer segmentation

Attempting to use resources in a parsimonious way, leaders and decision makers should stay focused on how to make the best out of their business. People are different and behave [...]

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Thursday | 10:00 am - 10:30 am | Room 4

Overcoming imposter feelings as you rise, as a woman, in your research career

Context: the gender gap in the research industry. Why is feeling like a fraud holding you back and what’s the cost? The three mistakes fueling imposter feelings. Five ways to rise as a [...]

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Thursday | 10:45 am - 11:15 am | Room 1

Panel: Trends, challenges and opportunities for 2023

Generative AI, hybrid work, insights democratization, human centricity. These are just a few of the current hot topics in the insights industry. But what opportunities and challenges do they bring? [...]

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Wednesday | 2:30 pm - 3:00 pm | Room 4

Pioneering HFSS research: Rethink promotion and positioning in store

With new regulations to restrict the promotion of HFSS products by volume (e.g.no ‘buy one get one free’) and location for both online and in store and a watershed for [...]

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Wednesday | 11:30 am - 12:00 pm | Room 4

Predictive AI goes to the Super Bowl

Quilt.AI has developed a fine-tuned an advertising analysis machine learning system, that allows the prediction of ad performance across standardized evaluative criterion. In addition, they have layered it against a [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 5

Qualitative research in action

The 2022 winner of the AQR Qualitative Excellence Award demonstrates how tactical research in an unfashionable, largely commoditized category (in this case, ham!) can deliver significant financial growth for clients. [...]

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Thursday | 3:15 pm - 3:45 pm | Room 1

Quantitative research in the Metaverse: M.A.Y.B.E. is real

Nowadays people can express their opinions in different places, both physical or digital environments, speaking to a friend in a café or interacting with a social media page and even [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 1

Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating Millennial moms and dads

Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]

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Thursday | 10:00 am - 10:30 am | Room 3

Rooting your business in the customer: A grassroots guide to segmentation

From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]

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Wednesday | 12:15 pm - 12:45 pm | Room 2

Sex sells, but neuroscience does it better!

The neuro-transformation of marketing. The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the [...]

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Wednesday | 2:30 pm - 3:00 pm | Room 2

Storytelling, product and purpose: Which approach provides an advantage in advertising? An analysis of creative work

Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]

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Wednesday | 11:30 am - 12:00 pm | Room 3

Sustainability: What does it even mean today?

This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]

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Wednesday | 1:45 pm - 2:15 pm | Room 3

The Art of Automation: For engaging, insightful and accurate large-scale reporting

Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Automated reporting is ideal for any repetitive [...]

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Thursday | 11:30 am - 12:00 pm | Room 4

The art of Holisticism: Designing for exceptional experiences

Our industry often talks about ‘consumers,’ ‘shoppers’ or ‘customers’ but what we really mean is ‘people’ – people that experience brands, products and services holistically. From the moment they think [...]

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Wednesday | 1:45 pm - 2:15 pm | Room 2

The art of precision: Driving buy-in and action beyond the debrief

In 2022 we delivered ‘The Art of Spectacle: Storytelling Beyond Narrative’ designing projects for insight and impact in equal measure – delivering evidence in such a powerful way, that stakeholders [...]

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Thursday | 10:45 am - 11:15 am | Room 5

The new rules of engagement: Influence and impact in a hybrid world

The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers [...]

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Thursday | 10:00 am - 10:30 am | Room 5

The rise of deliberative and collaborative research: Agency and client joint session

The water sector struggles to connect with consumers on complex issues. However, Relish and Southern Water have achieved considerable success on this in recent times. Their innovative, deliberative and collaborative [...]

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Thursday | 2:30 pm - 3:00 pm | Room 3

The Virgin Media O2 SME audiences: An example of a great segmentation

“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]

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Thursday | 10:00 am - 10:30 am | Room 2

Transforming insight at Coca-Cola Europacific Partners

IMA chief executive, James Wycherley, talks to Hazel Nicolson about her work transforming the Insight team and its impact at Coca-Cola Europacific Partners. Key takeaways: How to assess the opportunity for Insight [...]

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Thursday | 10:45 am - 11:15 am | Room 4

Transforming insight communication: Shaping, sharing and zhoozhing

Lisa Dutton, head of team development at the IMA, and subject matter expert on storytelling, summarizes insight team communication best practice as seen amongst the IMA’s 80 corporate members. Key takeaways: Why [...]

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Thursday | 12:15 pm - 12:45 pm | Room 4

Transforming insight generation at Transport for London

IMA chief executive, James Wycherley, talks to Renate Brockes about her work transforming the Insight team and its impact at Transport for London. Key takeaways: How to assess the opportunity for Insight [...]

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Wednesday | 3:15 pm - 3:45 pm | Room 4

Transforming insight strategy at Carlsberg

IMA chief executive, James Wycherley, talks to Nick Rich about his work transforming the Insight Team and its impact at Carlsberg Breweries. Nick will focus in particular on his work [...]

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Wednesday | 10:00 am - 10:30 am | Room 4

Transforming insight strategy at Deliveroo

IMA chief executive, James Wycherley, talks to Hayley Ward about her work transforming the insight team and its impact at Deliveroo. Key takeaways: How to assess the opportunity for insight in your [...]

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Thursday | 2:30 pm - 3:00 pm | Room 4

Understanding consumer choices in a cost of living crisis

Its hard to escape that the U.K. is in the midst of a cost of living crisis just after life had returned to normal post pandemic, so consumers are making [...]

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Thursday | 2:30 pm - 3:00 pm | Room 5

Understanding the future of series

Television series have become a dominant art form of the 21st century. But with seemingly infinite options to choose from, how can your series (and platform) stand out from the [...]

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Thursday | 3:15 pm - 3:45 pm | Room 5

Unlocking the power of AI in verbatim coding

Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]

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Wednesday | 12:15 pm - 12:45 pm | Room 5

Want to save the human race? Stop talking to customers about sustainability

I heard an interesting comment the other day – that we need to prepare for a ‘George Floyd moment’ when it comes to the climate; a collective wake-up call that [...]

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Thursday | 12:15 pm - 12:45 pm | Room 5

We need to talk about Sydney!

We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]

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Thursday | 1:45 pm - 2:15 pm | Room 5

What do they think about Cannabis: A deep dive into feelings and opinions of consumers from the Netherlands and newly legalized Thailand

Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]

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Thursday | 2:30 pm - 3:00 pm | Room 2

When transactional meets relational – the rubber hits the road

When 1 + 1 equals more than 2, magic happens. DHL Global Forwarding and Forsta worked together to bring two different methodologies together into an all-in-one customer system. Together, the [...]

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Wednesday | 11:30 am - 12:00 pm | Room 1

Women talk 9.7x more about packaging, but men want to look cool: How text analysis reveals what your choice of vape says about you…

Brands have always looked to categorize their consumers through persona targeting, but typically only do so using quantitative and very limited qualitative data. This leads to target audiences being defined [...]

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Wednesday | 1:45 pm - 2:15 pm | Room 4

Your participants are your MOST valuable asset. Are you wasting your time and theirs?

If you have yet to learn by now, the monetary honorarium is not as powerful of an incentive as it once was for qualitative research. Even before the pandemic changed [...]

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Thursday | 3:15 pm - 3:45 pm | Room 4