In the world of the digital revolution, consumers are not only users of digital assets but also creators of new digital content. On the other hand, consumer knowledge and awareness [...]
Wednesday | 10:00 am - 10:30 am | Room 3
Human beings are not rational. In fact, a lot of the time when they make decisions they are not even thinking consciously. In a world that is getting faster, more [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]
Wednesday | 10:00 am - 10:30 am | Room 2
Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM [...]
Wednesday | 2:30 pm - 3:00 pm | Room 3
Imagine if you could tap into a global database of in-store products and use the data to make smart decisions. Sales performances could skyrocket as a result. Leveraging over 5 million [...]
Wednesday | 10:45 am - 11:15 am | Room 4
User experience (UX) research and market research are two important disciplines that are often used in conjunction to inform the design of products and services. Both fields aim to provide [...]
Thursday | 12:15 pm - 12:45 pm | Room 1
At Pernod Ricard, social listening is at the heart of our consumer centric strategy. In order to follow the evolution of the performance of our brands and products online, seven brand [...]
Wednesday | 2:30 pm - 3:00 pm | Room 1
For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of [...]
Thursday | 12:15 pm - 12:45 pm | Room 3
Low body confidence is a wide-spread issue, with one in four U.K. women affected. It goes beyond being unhappy with your body – women with low body confidence feel trapped [...]
Wednesday | 12:15 pm - 12:45 pm | Room 3
For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]
Thursday | 11:30 am - 12:00 pm | Room 3
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
Wednesday | 10:45 am - 11:15 am | Room 1
DVJ Insights and Carat have collaborated to reveal the world’s most emotionally intelligent brands by using mass qual techniques to holistically measure people’s experiences and emotions, spanning the importance of [...]
Wednesday | 10:45 am - 11:15 am | Room 3
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Wednesday | 1:45 pm - 2:15 pm | Room 1
Thursday | 10:45 am - 11:15 am | Room 3
In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]
Thursday | 11:30 am - 12:00 pm | Room 2
OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to [...]
Wednesday | 12:15 pm - 12:45 pm | Room 1
Ross Anderson will discuss how he developed and launched Insights Space – the leading satellite communication provider’s new central insights portal. Insights Space is a single place to go for [...]
Thursday | 2:30 pm - 3:00 pm | Room 1
Being ‘different’ is the main driver of above average stock market returns, from technology to finance to consumer-packaged goods, according to recent analysis from Saïd Business School at the University [...]
Wednesday | 10:00 am - 10:30 am | Room 1
The latest industry talk is dominated by messages about streamlining, fast results and the latest AI technology. Is there a risk with all of this that we lose sight of [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
Like many big businesses, our guests often have multiple touchpoints with us, from researching a future stay, to booking, to pre-stay, to the stay and sometimes post stay. These touchpoints [...]
Thursday | 3:15 pm - 3:45 pm | Room 2
Digital insight has established its place in the needs of brands’ insight teams. Automation and remote approaches are now common currency. Self-service platforms, data analytics, AI and agile research approaches [...]
Wednesday | 10:45 am - 11:15 am | Room 5
An overview of the comprehensive (first of their kind in the U.K.) guides published by the MRS in 2022, which aim to help client-side researchers approach more inclusive research – [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
Why do images matter so much in e-commerce? According to MIT research, the brain processes an entire image in just 13 milliseconds, often unconsciously filling in missing pieces to aid recognition. [...]
Thursday | 11:30 am - 12:00 pm | Room 1
Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]
Wednesday | 11:30 am - 12:00 pm | Room 5
With ever-improving new AI technology, market researchers are looking for ways to employ AI beyond efficiency gains on manual text analysis. Instead, they are for example searching for possibilities to [...]
Thursday | 12:15 pm - 12:45 pm | Room 2
Could taking an existing idea and creating something more powerful out of it yield faster growth results? We will look at an energy boosting chewing gum which helps make people [...]
Thursday | 1:45 pm - 2:15 pm | Room 3
Measuring brand health is complex and multi-faceted. For brands with subscription business models or a need to engage regular users, visitors digitally, prioritizing which functional and emotional aspects of your [...]
Wednesday | 3:15 pm - 3:45 pm | Room 3
Black Swan Data’s end-to-end innovation platform is rewriting the rule book for consumer-led new product development. Join Camilla Carson to learn how Black Swan Data harnesses the power of artificial [...]
Wednesday | 10:00 am - 10:30 am | Room 5
What Budweiser Brewing Group needed from a consumer insights partner like Toluna and examples of some output from a study. Key takeaways: The importance of Insight in category management and what BBG [...]
Wednesday | 4:00 pm - 4:30 pm | Room 5
Are you curious about how the latest AI technology, ChatGPT, is revolutionizing the field of market research? Want to learn how to use this powerful tool to streamline processes, generate [...]
Thursday | 1:45 pm - 2:15 pm | Room 1
Like many alcohol brands, Edrington UK emerged from the pandemic having to adapt to new shopper journeys. New consumption patterns led to a channel shift towards digital commerce. Consumers were [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
How Lowell gets engagement from customers in problem debt and vulnerable situations – How research undertaken by Lowell led to a better understanding of their customers and changed the way [...]
Wednesday | 11:30 am - 12:00 pm | Room 2
This case study covers the total shopper journey in the purchase of Nutritionally Complete drinks and Protein Shakes. Initially, we asked Shoppers about their attitudes and intentions when buying products in [...]
Wednesday | 4:45 pm - 5:15 pm | Room 3
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight,” CEO of [...]
Wednesday | 12:15 pm - 12:45 pm | Room 4
Humour is something not readily associated with market research. As researchers we strive to create balanced, precise and unbiased surveys. To ensure clarity, we can sometimes find ourselves using a [...]
Wednesday | 3:15 pm - 3:45 pm | Room 2
Sight loss is a spectrum, and every eye condition affects someone’s sight differently. Different people will rely on different senses – sound, sight or touch – to varying degrees to [...]
Thursday | 1:45 pm - 2:15 pm | Room 2
The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their [...]
Wednesday | 10:45 am - 11:15 am | Room 2
Jane Frost reflects on the market size and key talent dynamics as well as extracts learnings from Insight Alchemy 23 and ponders on the implications of new technology such as [...]
Wednesday | 4:45 pm - 5:15 pm | Room 1
Jake will share his honest story as a client-side researcher and what actually goes on behind the scenes as a researcher. Often stories Jake and other agency researchers would have [...]
Wednesday | 2:30 pm - 3:00 pm | Room 5
We prepared a case study based on our internal research using our global B2B panel. It mainly focused on gaining insights into how companies are planning to use their market [...]
Thursday | 1:45 pm - 2:15 pm | Room 4
The research landscape is evolving and becoming more complex than ever before. With newfound technological advances in sourcing and analyzing data, mixed methodologies have become the norm for B2B research. [...]
Thursday | 10:45 am - 11:15 am | Room 2
In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
Food and beverage companies operate in a heavily competitive space and today’s consumers are always on the lookout for healthier, more sustainable and affordable products … that still taste great. [...]
Wednesday | 1:45 pm - 2:15 pm | Room 5
Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]
Thursday | 11:30 am - 12:00 pm | Room 5
Attempting to use resources in a parsimonious way, leaders and decision makers should stay focused on how to make the best out of their business. People are different and behave [...]
Thursday | 10:00 am - 10:30 am | Room 4
Context: the gender gap in the research industry. Why is feeling like a fraud holding you back and what’s the cost? The three mistakes fueling imposter feelings. Five ways to rise as a [...]
Thursday | 10:45 am - 11:15 am | Room 1
Generative AI, hybrid work, insights democratization, human centricity. These are just a few of the current hot topics in the insights industry. But what opportunities and challenges do they bring? [...]
Wednesday | 2:30 pm - 3:00 pm | Room 4
With new regulations to restrict the promotion of HFSS products by volume (e.g.no ‘buy one get one free’) and location for both online and in store and a watershed for [...]
Wednesday | 11:30 am - 12:00 pm | Room 4
Quilt.AI has developed a fine-tuned an advertising analysis machine learning system, that allows the prediction of ad performance across standardized evaluative criterion. In addition, they have layered it against a [...]
Wednesday | 3:15 pm - 3:45 pm | Room 5
The 2022 winner of the AQR Qualitative Excellence Award demonstrates how tactical research in an unfashionable, largely commoditized category (in this case, ham!) can deliver significant financial growth for clients. [...]
Thursday | 3:15 pm - 3:45 pm | Room 1
Nowadays people can express their opinions in different places, both physical or digital environments, speaking to a friend in a café or interacting with a social media page and even [...]
Wednesday | 3:15 pm - 3:45 pm | Room 1
Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial and Gen Z parents and their kids in the U.S. and U.K. These parents are [...]
Thursday | 10:00 am - 10:30 am | Room 3
From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]
Wednesday | 12:15 pm - 12:45 pm | Room 2
The neuro-transformation of marketing. The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the [...]
Wednesday | 2:30 pm - 3:00 pm | Room 2
Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]
Wednesday | 11:30 am - 12:00 pm | Room 3
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
Wednesday | 1:45 pm - 2:15 pm | Room 3
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Automated reporting is ideal for any repetitive [...]
Thursday | 11:30 am - 12:00 pm | Room 4
Our industry often talks about ‘consumers,’ ‘shoppers’ or ‘customers’ but what we really mean is ‘people’ – people that experience brands, products and services holistically. From the moment they think [...]
Wednesday | 1:45 pm - 2:15 pm | Room 2
In 2022 we delivered ‘The Art of Spectacle: Storytelling Beyond Narrative’ designing projects for insight and impact in equal measure – delivering evidence in such a powerful way, that stakeholders [...]
Thursday | 10:45 am - 11:15 am | Room 5
The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers [...]
Thursday | 10:00 am - 10:30 am | Room 5
The water sector struggles to connect with consumers on complex issues. However, Relish and Southern Water have achieved considerable success on this in recent times. Their innovative, deliberative and collaborative [...]
Thursday | 2:30 pm - 3:00 pm | Room 3
“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]
Thursday | 10:00 am - 10:30 am | Room 2
IMA chief executive, James Wycherley, talks to Hazel Nicolson about her work transforming the Insight team and its impact at Coca-Cola Europacific Partners. Key takeaways: How to assess the opportunity for Insight [...]
Thursday | 10:45 am - 11:15 am | Room 4
Lisa Dutton, head of team development at the IMA, and subject matter expert on storytelling, summarizes insight team communication best practice as seen amongst the IMA’s 80 corporate members. Key takeaways: Why [...]
Thursday | 12:15 pm - 12:45 pm | Room 4
IMA chief executive, James Wycherley, talks to Renate Brockes about her work transforming the Insight team and its impact at Transport for London. Key takeaways: How to assess the opportunity for Insight [...]
Wednesday | 3:15 pm - 3:45 pm | Room 4
IMA chief executive, James Wycherley, talks to Nick Rich about his work transforming the Insight Team and its impact at Carlsberg Breweries. Nick will focus in particular on his work [...]
Wednesday | 10:00 am - 10:30 am | Room 4
IMA chief executive, James Wycherley, talks to Hayley Ward about her work transforming the insight team and its impact at Deliveroo. Key takeaways: How to assess the opportunity for insight in your [...]
Thursday | 2:30 pm - 3:00 pm | Room 4
Its hard to escape that the U.K. is in the midst of a cost of living crisis just after life had returned to normal post pandemic, so consumers are making [...]
Thursday | 2:30 pm - 3:00 pm | Room 5
Television series have become a dominant art form of the 21st century. But with seemingly infinite options to choose from, how can your series (and platform) stand out from the [...]
Thursday | 3:15 pm - 3:45 pm | Room 5
Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]
Wednesday | 12:15 pm - 12:45 pm | Room 5
I heard an interesting comment the other day – that we need to prepare for a ‘George Floyd moment’ when it comes to the climate; a collective wake-up call that [...]
Thursday | 12:15 pm - 12:45 pm | Room 5
We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]
Thursday | 1:45 pm - 2:15 pm | Room 5
Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]
Thursday | 2:30 pm - 3:00 pm | Room 2
When 1 + 1 equals more than 2, magic happens. DHL Global Forwarding and Forsta worked together to bring two different methodologies together into an all-in-one customer system. Together, the [...]
Wednesday | 11:30 am - 12:00 pm | Room 1
Brands have always looked to categorize their consumers through persona targeting, but typically only do so using quantitative and very limited qualitative data. This leads to target audiences being defined [...]
Wednesday | 1:45 pm - 2:15 pm | Room 4
If you have yet to learn by now, the monetary honorarium is not as powerful of an incentive as it once was for qualitative research. Even before the pandemic changed [...]
Thursday | 3:15 pm - 3:45 pm | Room 4