A passion for human nature, story-telling and curiosity drew Vanessa into market research over 15 years ago. Having worked agency side at Ipsos, Kantar and Hall & Partners for some of the largest brands in the world, she moved into the world of product after joining Attest, embracing the world of agile research and desperate to build products that she wished she could have used herself.
Vanessa now leads new product development at Attest, where she has been able to use a blend of her research expertise, passion and critical thinking to create innovative solutions for customers to use.
Sessions from Vanessa West:
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]