Swagato Chatterjee

Senior Lecturer Digital Marketing and Analytics, Queen Mary University of London

Swagato Chatterjee is a researcher, consultant, teacher and academician. His expertise is in marketing, operations and analytics. He has worked with companies like Coca-Cola, Times of India, Carlsberg, Mitsubishi, Nomura, Yes Bank, E&Y, Genpact, Indian Oil in various consultancy and training assignments related to analytics. He has published in reputed international journals and presented at various national and international conferences. He is a BTech from the Indian Institute of Technology (IIT) Kharagpur and a Ph.D. in marketing from the Indian Institute of Management (IIM) Bangalore. Currently, he is a senior lecturer of digital marketing and analytics in QMUL.

Sessions from Swagato Chatterjee:

Consumer insights from user generated content

In the world of the digital revolution, consumers are not only users of digital assets but also creators of new digital content. On the other hand, consumer knowledge and awareness [...]