Swagato Chatterjee is a researcher, consultant, teacher and academician. His expertise is in marketing, operations and analytics. He has worked with companies like Coca-Cola, Times of India, Carlsberg, Mitsubishi, Nomura, Yes Bank, E&Y, Genpact, Indian Oil in various consultancy and training assignments related to analytics. He has published in reputed international journals and presented at various national and international conferences. He is a BTech from the Indian Institute of Technology (IIT) Kharagpur and a Ph.D. in marketing from the Indian Institute of Management (IIM) Bangalore. Currently, he is a senior lecturer of digital marketing and analytics in QMUL.
Sessions from Swagato Chatterjee:
In the world of the digital revolution, consumers are not only users of digital assets but also creators of new digital content. On the other hand, consumer knowledge and awareness [...]