Steven Darby

Customer Research Manager and Aura Director of Awards and Events, Leeds Building Society

Steven heads up the Leeds Building Society research department, maximizing his ten-year client-side industry experience across B2B and B2C. He works with leading partners and agencies across the industry to bring the needs of customer to the heart of the organization. He is responsible for delivering all research including segmentations, trackers, panels and qualitative deep dives.

Steven became AURA Director of Events and Awards in 2018, responsible for delivering webinars, seminars, conference content (Quirk’s) and the AURA awards. AURA supports members though the sharing of ideas, knowledge and agency recommendations whilst also supporting the wider industry. Alongside spearheading the AURAs he a regular judge of both the AURAs and MRS Awards.

Sessions from Steven Darby:

Beyond storytelling: Creating an insight-driven culture

For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of [...]


Thursday | 12:15 pm - 12:45 pm | Room 3