Stephen Scales
Director and Research Consultant, SKIM
Stephen Scales is a director and research consultant at SKIM specializing in using a range of research tools to resolve complex client challenges.
Sessions from Stephen Scales:
How Edrington U.K. optimized its omnichannel path-to-purchase strategy
Like many alcohol brands, Edrington UK emerged from the pandemic having to adapt to new shopper journeys. New consumption patterns led to a channel shift towards digital commerce. Consumers were [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
4662 Slater Road
Eagan, MN 55122
(651) 379-6200