Stephen Scales

Director, SKIM

Stephen is a director based in SKIM’s London office. For the last 15+ years Stephen has been consulting across multi-methodology research programs, bringing together the best practices from all sectors of the industry. Stephen regularly employs a range of methodological skillsets in his work covering rigorous analytical processes all the way through to ethnographic observation of buyers during their shopper journeys. His experience covers telecommunications, technology, automotive, consumer packaged goods and consumer health (including health care).

Sessions from Stephen Scales:

How Edrington U.K. optimized its omnichannel path-to-purchase strategy

Like many alcohol brands, Edrington UK emerged from the pandemic having to adapt to new shopper journeys. New consumption patterns led to a channel shift towards digital commerce. Consumers were [...]


Wednesday | 4:45 pm - 5:15 pm | Room 2