Sophia Khayati

Consumer insights manager, Carlsberg Group

Sophia has over 15 years of experience in generating and translating consumer and customer insights into tactical and strategic decision-making, nationally and internationally, primarily in FMCG. Broad knowledge of different research methods and analysis tools (qualitative and quantitative methods). Her aim is to develop and refine brands, products and concepts rooted in insights about our world, trends and consumers in a positive and creative environment.

Sessions from Sophia Khayati:

From traditional insights to AI: How Carlsberg Sweden and Sinebrychoff, part of Carlsberg Group, innovate probably the best beer in the world

Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]


Wednesday | 11:30 am - 12:00 pm | Room 5