Sophia has over 15 years of experience in generating and translating consumer and customer insights into tactical and strategic decision-making, nationally and internationally, primarily in FMCG. Broad knowledge of different research methods and analysis tools (qualitative and quantitative methods). Her aim is to develop and refine brands, products and concepts rooted in insights about our world, trends and consumers in a positive and creative environment.
Sessions from Sophia Khayati:
Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]
Wednesday | 11:30 am - 12:00 pm | Room 5