Ross Antrobus

VP of Insight and Loyalty, LIV Golf

Ross is the VP of insight and loyalty at LIV Golf. At LIV Golf he is charged with delivering a research program from scratch across multiple markets covering sponsorship valuation, event feedback, media monitoring and brand tracking. Prior to his move to golf, he led the award winning Behavioral Insights & Business Analytics team at The FA for nine seasons.

A career spanning 25 years of brand and consumer research experience including senior positions at research-based consultancies specializing in communication, brand, engagement and customer research. He also has experience client side as a researcher and marketing manager at Müller.

Sessions from Ross Antrobus:

“Game, set from scratch:” Building successful insight teams

This session will look at the lessons learned through setting up two client side insight teams in quite differing organizations. How should teams be positioned and structure. What is the [...]