Ross Antrobus

VP of Insight and Loyalty, LIV Golf

Ross is the VP of insight and loyalty at LIV Golf. At LIV Golf he is charged with delivering a research program from scratch across multiple markets covering sponsorship valuation, event feedback, media monitoring and brand tracking. Prior to his move to golf, he led the award winning Behavioral Insights & Business Analytics team at The FA for nine seasons.

A career spanning 25 years of brand and consumer research experience including senior positions at research-based consultancies specializing in communication, brand, engagement and customer research. He also has experience client side as a researcher and marketing manager at Müller.

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