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Robert Schumacher

Founder and Managing Director, Bold Insight

Bob has been in UX for more than 30 years on both the agency side and client side, including running a UX group inside of a global market research company. He has published dozens of industry and academic papers, two books and a number of patents. He speaks frequently at international conferences on various research topics.  Currently, he is the founder and managing director of Bold Insight’s U.K. office. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois at Urbana-Champaign.


Sessions from Robert Schumacher:

Better together: How market research and UX research support product and service development

User experience (UX) research and market research are two important disciplines that are often used in conjunction to inform the design of products and services. Both fields aim to provide [...]

Details

Thursday | 12:15 pm - 12:45 pm | Room 1