Riikka Tommila

Insights Manager, Carlsberg Group

Riikka Tommila has over 20 years of experience in the brewing industry, from brand marketing to business development. In recent years, she has focused on consumer insights. She is passionate about discovering new consumer trends and understanding changes in consumer behaviour so that the understanding can be transferred to meaningful insights and strong commercial concepts leading towards business growth. Riikka believes in thorough analysis of both qualitative and quantitative research for finding business opportunities and even creative solutions for communications, activations and new product development. Creating true consumer value really motivates her in this field.

Sessions from Riikka Tommila:

From traditional insights to AI: How Carlsberg Sweden and Sinebrychoff, part of Carlsberg Group, innovate probably the best beer in the world

Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]


Wednesday | 11:30 am - 12:00 pm | Room 5