Richard Bowman

Director, This Is Insight

Richard has 15 years of experience in the FMCG, media and entertainment industries. He has designed and delivered consumer segmentations and innovation plans for some of the world’s biggest brands. Richard works with the team at Audience Strategies and also runs This Is Insight, a consumer and market research and data consultancy to help brands grow. Richard is the co-author of ‘PROMPT, a practical guide to brand growth using ChatGPT.’

Sessions from Richard Bowman:

Marketing research 2.0: The ChatGPT era

In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can [...]

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Wednesday | 4:00 pm - 4:30 pm | Room 1

How ChatGPT changes everything about how we work

Are you curious about how the latest AI technology, ChatGPT, is revolutionizing the field of market research? Want to learn how to use this powerful tool to streamline processes, generate [...]

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Thursday | 1:45 pm - 2:15 pm | Room 1