Rebecca Ramsay
Senior Consumer Insights and Reporting Manager, Edrington U.K.
Rebecca is a Senior Consumer Insights and Reporting Manager at Edrington U.K.
Sessions from Rebecca Ramsay:
How Edrington U.K. optimized its omnichannel path-to-purchase strategy
Like many alcohol brands, Edrington UK emerged from the pandemic having to adapt to new shopper journeys. New consumption patterns led to a channel shift towards digital commerce. Consumers were [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
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Eagan, MN 55122
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