Rebecca Henson

Senior Research Analyst, Skipton Building Society

Sessions from Rebecca Henson:

Convincing a boardroom of accountants to invest in brand: A story of insight effectiveness

In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]


Thursday | 11:30 am - 12:00 pm | Room 2