Rainier van Rietschoten

Co-Founder, Veylinx

Rainier is passionate about how innovation works. He started his career at P&G where he was responsible for various brands in multiple markets.

After P&G he went on to found Veylinx, a behavioral research agency specializing in transactional learning. Here he helps leading brands to successfully launch and price innovations in the market.

Sessions from Rainier van Rietschoten:

Action-focused innovation tracking: How to get in the driver’s seat?

Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]

Details

Wednesday | 4:00 pm - 4:30 pm | Room 3