Rainier is passionate about how innovation works. He started his career at P&G where he was responsible for various brands in multiple markets.
After P&G he went on to found Veylinx, a behavioral research agency specializing in transactional learning. Here he helps leading brands to successfully launch and price innovations in the market.
Sessions from Rainier van Rietschoten:
Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3