Rachel Leaver

Head of Research and Insight, Dentsu Internatinal/Carat

Rachel Leaver is a multi-disciplined data professional with over 25 years of experience in delivering answers and insights about consumers and shoppers, brands and media over many industries at a global level. Her experience lies in several different subject areas including marketing analytics and advertising effectiveness, research as well as digital and data platforms. Currently, Rachel works at Dentsu International/Carat as a head of research and insight. Her passion lies in finding innovative insights and solutions through the creative use of any data and tech-enabled by the collaboration of truly diverse teams.

Sessions from Rachel Leaver:

Case study of Carat: Revealing the world’s most emotionally intelligent brands through AI-powered mass qual

DVJ Insights and Carat have collaborated to reveal the world’s most emotionally intelligent brands by using mass qual techniques to holistically measure people’s experiences and emotions, spanning the importance of [...]

Details

Wednesday | 10:45 am - 11:15 am | Room 3