Nick Rich

Former VP Insights & Analytics, Carlsberg Group

Nick is a global market and consumer insights and analytics leader who has led data, insights and knowledge strategy transformation for a Carlsberg until March 2023, and previously Intercontinental Hotels Group.

His career has encompassed building mega-brands, portfolio management, data analytics and CRM strategies, consumer-led innovation, trends and foresights, product and service strategies and long-term business model optimization across a wide variety of categories from telecoms, technology, manufacturing, service and travel industries and through varying target consumer bases from emerging middle classes to high-end luxury.

Sessions from Nick Rich:

Transforming insight strategy at Carlsberg

IMA chief executive, James Wycherley, talks to Nick Rich about his work transforming the Insight Team and its impact at Carlsberg Breweries. Nick will focus in particular on his work [...]


Wednesday | 10:00 am - 10:30 am | Room 4