Neil worked a Millward Brown across a number of categories and quantitative functions, including a period working with the Marketing Science team. In 2013 he joined Syren developing segmentations across Sprits, Broadcasting and Personal Care categories. He is fully versed in everything from qualitative ethnographies to Conjoint.
Sessions from Neil Douthwaite:
The latest industry talk is dominated by messages about streamlining, fast results and the latest AI technology. Is there a risk with all of this that we lose sight of [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4