Nathan Axford is co-founder of Beyond Reason, Europe’s fastest growing neuro-marketing and decision science consultancy. With projects in +30 countries for some of the world’s greatest brands, Beyond Reason is globally recognized as expert in implicit consumer research. When he’s not increasing the performance of brands and agencies, Nathan increases his own performance on a mountain bike dirt track.
Sessions from Nathan Axford:
The neuro-transformation of marketing. The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the [...]
Wednesday | 2:30 pm - 3:00 pm | Room 2