Lucy Davison

Founder and CEO, Keen as Mustard Marketing

Lucy Davison is a strategy and communication expert with over 30 years of experience in B2B marketing. She founded Keen as Mustard Marketing in 2006 to provide marketing support to clients in data, research and insight. Before that, she served as global marketing director for Research International. She has written reports for The Financial Times and articles for The Independent, Marketing, Marketing Week and Retail Week. She has judged the Market Research Awards, helped launch the Design Effectiveness Awards, founded Women in Marketing and Design, is a council member of ESOMAR and a member of The MRS.

Sessions from Lucy Davison:

Beyond storytelling: Creating an insight-driven culture

For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of [...]

Details

Thursday | 12:15 pm - 12:45 pm | Room 3