Lucy Davison

Founder and CEO and ESOMAR U.K. REP, Keen as Mustard

Lucy Davison is a strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data, research and insight. Mustard helps client-side researchers from global companies such as Adobe, Bic, JPMC and Purina get impact from their insights. Serving on ESOMAR Council from 2018-2020, Lucy started out in insights in 2000 as global marketing director of Research International, working in over 55 countries. Lucy is an award-winning writer and presenter and a sought-after keynote speaker.

Sessions from Lucy Davison:

Beyond storytelling: Creating an insight-driven culture

For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of [...]


Thursday | 12:15 pm - 12:45 pm | Room 3