Kevin Sugrue

Head of EMEA & APAC - Dynata Creative Evaluation, Dynata

Kevin leads our Creative Evaluation practice in EMEA and Asia Pacific. He is an expert in ad development, evaluation and media performance. He has worked at agencies owned by WPP, Dentsu and IPG, as a strategy and research leader. As well previously directing teams at Kantar Millward Brown and Similarweb. His research has informed and guided BBC Worldwide, ExxonMobil, Lego, NatWest Bank, Spotify, Toyota, Vodafone and Unilever. He also won the Marketing Society’s Award for Excellence.

Sessions from Kevin Sugrue:

Storytelling, product and purpose: Which approach provides an advantage in advertising? An analysis of creative work

Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]