Kevin Sugrue
Head of EMEA & APAC - Dynata Creative Evaluation, Dynata
Kevin leads our Creative Evaluation practice. He is an expert in ad development, evaluation and media performance.
He has worked at agencies owned by WPP, Dentsu and IPG. As well directing teams at market research agencies, such as Kantar Millward Brown.
His research has informed and guided BBC Worldwide, ExxonMobil, Lego, NatWest Bank, Spotify, Toyota, Vodafone and Unilever.
His work has twice won the Marketing Society Award for Excellence.
In one notable role, he was given only one objective; to make the company owner a billionaire in under five years. He and his team delivered 145.6% against this target, six months early.
Sessions from Kevin Sugrue:
Storytelling, product and purpose: Which approach provides an advantage in advertising? An analysis of creative work
Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]
Wednesday | 11:30 am - 12:00 pm | Room 3
4662 Slater Road
Eagan, MN 55122
(651) 379-6200