Jonathan Schneider

Candorist, The Candor Company

Jonathan is a 20-year veteran of qualitative research. He began his career as an advertising account executive before working as a client-side researcher at GE.

Having always had an artistic sense and a creative drive, Jonathan has special expertise in creating documentary-style films that bring clients’ customers and market opportunities to life.

Clients love working with Jonathan due to his quick wit, curious mind and ability to quickly relate to people from all walks of life.

Sessions from Jonathan Schneider:

Your participants are your MOST valuable asset. Are you wasting your time and theirs?

If you have yet to learn by now, the monetary honorarium is not as powerful of an incentive as it once was for qualitative research. Even before the pandemic changed [...]


Thursday | 3:15 pm - 3:45 pm | Room 4