Jon Puleston serves as vice president of innovation for Kantar’s Profiles Division. In this role, he heads QuestionArts, an international team specializing in the design of surveys and the development of specialist tools and technology for conducting research in the online and mobile arena.
Over the last few years he and his team have won multiple awards for their ground breaking research on research exploring survey design methodology and in particular for their work in the field of gamification of research, survey optimization and prediction science.
Sessions from Jon Puleston:
Humour is something not readily associated with market research. As researchers we strive to create balanced, precise and unbiased surveys. To ensure clarity, we can sometimes find ourselves using a [...]
Wednesday | 3:15 pm - 3:45 pm | Room 2