John Tearle

Research Director, Boxclever

JT is a senior, experienced research and insights consultant. He has spent 17 years working with clients across the globe, from local charities to leading global brands, including various client secondments and 15 months working in San Francisco. He is a leader in consultative problem solving and a segmentation expert – including leading four segmentations in 2022.

Sessions from John Tearle:

The Virgin Media O2 SME audiences: An example of a great segmentation

“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]