Jessica Vara

Head of Brand and Innovation, Bol Foods

BŌL is all about making it easy for busy people to eat less meat and more plants. Set up in 2014 by ex-Innocent Food Commercial Director Paul Brown with the help of expert nutritionists, top chefs and a passionate group of friends who share his passion, BŌL set out on a mission to make it easy for you busy folk to eat more plants, especially when you don’t have the time to cook from scratch. The plant-based meals we’ve created are both delicious and nutritious, completely natural and always tasty.

Sessions from Jessica Vara:

How shoppers choose what product to buy in store and evaluating customer satisfaction after purchase

This case study covers the total shopper journey in the purchase of Nutritionally Complete drinks and Protein Shakes. Initially, we asked Shoppers about their attitudes and intentions when buying products in [...]


Wednesday | 4:45 pm - 5:15 pm | Room 3