James Cuthbertson

CRO, Relative Insight

James Cuthbertson is the CRO of Relative Insight. An innovator in text analytics, James helped to grow Relative Insight from its true start-up phase into a commercial pioneer of text analysis servicing global customers such as F1, Sky, Nespresso and HSBC.

With over 13 years of experience in the early stage technology market, James has built and developed high performing sales and marketing functions focusing on products in audience insights and data.

James recently left London to relocate to the wild Kent countryside alongside his wife and their ever-expanding menagerie of cats, dogs, chickens and babies.

Sessions from James Cuthbertson:

Women talk 9.7x more about packaging, but men want to look cool: How text analysis reveals what your choice of vape says about you…

Brands have always looked to categorize their consumers through persona targeting, but typically only do so using quantitative and very limited qualitative data. This leads to target audiences being defined [...]

Details

Wednesday | 1:45 pm - 2:15 pm | Room 4