Hazel Nicolson

Associate Director of Insights, Coca-Cola Europacific Partners

Hazel is a strategic commercial leader with over 25 years of success in influencing through insight, in category management, customer marketing and Insight roles, across all trade channels and working within both multinational and independent owner-run businesses.

Her expertise includes: shopper marketing, category management and planning, category strategy, insight, channel marketing, trade marketing, channel planning, shopper research and business development.

Sessions from Hazel Nicolson:

Transforming insight at Coca-Cola Europacific Partners

IMA chief executive, James Wycherley, talks to Hazel Nicolson about her work transforming the Insight team and its impact at Coca-Cola Europacific Partners. Key takeaways: How to assess the opportunity for Insight [...]


Thursday | 10:45 am - 11:15 am | Room 4