George Head has been U.K. sales director of PureSpectrum for the past four years, having previously forged his career at Toluna and Kantar. He has worked with a vast range of agencies, media companies and end clients. With over 15 years spent at the front line of research, George’s knowledge and experience is hugely valuable to PureSpectrum and to his clients.
Sessions from George Head:
Measuring brand health is complex and multi-faceted. For brands with subscription business models or a need to engage regular users, visitors digitally, prioritizing which functional and emotional aspects of your [...]
Wednesday | 3:15 pm - 3:45 pm | Room 3