Gemma Baldwin

Insight Director, Relish

Gemma Baldwin has worked in qual research for over 13 years and is an Insight Director at Relish Research, a full-service agency with offices in London and Leeds. With a background in mental health and psychology, Gemma has a keen interest in human behavior and has applied this to her extensive work in the water sector as well as retail and FMCG. Gemma was elected to the AQR board in 2019 and is now Vice Chair.

Sessions from Gemma Baldwin:

The rise of deliberative and collaborative research: Agency and client joint session

The water sector struggles to connect with consumers on complex issues. However, Relish and Southern Water have achieved considerable success on this in recent times. Their innovative, deliberative and collaborative [...]


Thursday | 2:30 pm - 3:00 pm | Room 3