Esperia Stefanidou

Associate Director, Consumer and Player Insights, King

Esperia leads the consumer and player insights team at King, the mobile company behind Candy Crush Saga. Responsible for embedding insights across product and marketing, she leverages her years of experience in research and analytics to combine different information sources, identify opportunities for engaging audiences and deliver insights to stakeholders with clarity and impact.

Sessions from Esperia Stefanidou:

Insight storytelling: Creating ideas that stick

The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their [...]


Wednesday | 10:45 am - 11:15 am | Room 2