Erica Fourie

Head of Consumer Insights - International, Distell

Erica worked for research agencies before joining the Consumer Insight team at Distell, in South Africa where she spent years working on brands spanning a portfolio of ciders, flavored alcoholic beverages, wines and spirits. She is now based in London, managing the insights for International brands across Europe, Asia and South America.

Sessions from Erica Fourie:

Deep, human insight in an automated world: Managing international brands on limited budgets with Distell International

The latest industry talk is dominated by messages about streamlining, fast results and the latest AI technology. Is there a risk with all of this that we lose sight of [...]


Wednesday | 4:45 pm - 5:15 pm | Room 4