Conor Molloy

Senior Manager, Consumer and Player Insight Specialist, King

With a broad level of experience from both agency and client-side research and an expertise in the gaming and entertainment sector, Conor helps to ensure player centricity is at the heart of King’s decision-making processes. He is passionate about bringing the player perspective to life by employing storytelling and narrative techniques to help connect the game team’s ambitions to player expectations.

His current work at King is to support and enhance the creative processes involved with game design across both existing and new games projects.

Sessions from Conor Molloy:

Insight storytelling: Creating ideas that stick

The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their [...]


Wednesday | 10:45 am - 11:15 am | Room 2